Business Analysis: Helvetica
The documentary bases itself on Helvetica, and shows viewers the way that type affects our daily lives through exploring urban spaces in major …show more content…
Trendy neo-grotesque designs, realist designs, modernism and other German and Swiss typefaces were also major influences in the design process. It is both a transitional and a modern font, and some designers say it is a contemporary version of Akzidenz-Grotesk.
The international use of Helvetica began in the 1960’s, when it was renamed and marketed internationally. From the beginning of its popularity, it has been applied to several types of design and it became the default typeface for any company wishing to push a dynamic image.
Examples of use in the 1960’s include Kodak Graphic Arts 2nd Edition, published in 1960, 8 ½ Movie Poster in 1963, 1960’s perpetual calendar in 1965, Meet the Finns by Mario de Biasi in 1966, Crate & Barrel Logo in 1967 (the logo is still in use today) and Better Homes & Gardens Cookbook in