Business Analysis: Helvetica

1000 Words 4 Pages
Helvetica is an internationally known, widely used sans serif typeface developed by Swiss typeface designer Max Miedinger (1910-1980) and co-developed by Eduard Hoffman at the Haas type foundry in Munchenstein, Switzerland owned by Linotype. The steadily popular typeface was officially released in 1957 under the name ‘Die Neue Haas Grotesk’. The original name was kept until 1960, and was changed to Helvetica (Latin for Swiss) by a marketing manager within the company due to expressing their successful plans to market the font internationally, and to do so they requested a name change to make it more appealing towards an international market. Originally, they decided on the name Helvetia (Latin for Switzerland). However, the name was somewhat …show more content…
The documentary bases itself on Helvetica, and shows viewers the way that type affects our daily lives through exploring urban spaces in major …show more content…
Trendy neo-grotesque designs, realist designs, modernism and other German and Swiss typefaces were also major influences in the design process. It is both a transitional and a modern font, and some designers say it is a contemporary version of Akzidenz-Grotesk.

The international use of Helvetica began in the 1960’s, when it was renamed and marketed internationally. From the beginning of its popularity, it has been applied to several types of design and it became the default typeface for any company wishing to push a dynamic image.

Examples of use in the 1960’s include Kodak Graphic Arts 2nd Edition, published in 1960, 8 ½ Movie Poster in 1963, 1960’s perpetual calendar in 1965, Meet the Finns by Mario de Biasi in 1966, Crate & Barrel Logo in 1967 (the logo is still in use today) and Better Homes & Gardens Cookbook in

Related Documents