Typeface

The typeface that was chosen for this mid-term assignment, was Constantia. The designer of this typeface is John Hudson who was born in Bristol, England in 1968. In 1978, Hudson’s parents moved to Canada where he still resides. In the early 1990s he began designing his own type and often received encouragement from Gerlad Giampa who was employed at Lanston Type Co. He has his own company which he co-founded in 1994 with Ross Mills called Tiro Typeworks. The company is currently based in Vancouver, Canada. Tiro Typeworks have a prestigious customer base which include; Microsoft Corporation, Linotype Library GmbH, and the Society of Biblical Literature’s Font Foundation. Since 1997, Hudson has been designing custom fonts that are used for multilingual…

Tobias Frere-Jones is an American type designer based in New York City. He was born in 1970 to a family who had a rich history with typography. His parents worked as copywriters and print buyers, so he was always surrounded with various letterforms. Although he was enthusiastic about fine arts and photography during his early teenage years, his daily interactions with written text helped him understand the power of type and influenced him to enter Rhode Island School of Design. After receiving…

When it comes to designing for a website which is to be viewed through smart phones, it is always advisable to avoid decorative and overly elaborate fonts, such as scripts and novelty styles. Apart from typeface, giving comfortable space in between words is also important as too much space would break the flow and too little space would result in feeling cramped. The smaller the font size, the more space should be given in the leading to be perfectly legible. Space should provide the right…

The font Clarendon IT as we know it today is the result of a redesign and reissue of a historical typeface so influential that its name came to be used for all bracketed slab serifs of its time. Back in 1840’s London, the commercial applications of printing were increasing radically as the Industrial Revolution entered its second stage of expansion. In order to benefit from this growing market, Robert Besley, who was a typographer for the Fann Street Foundry, set about finding a solution for one…

Helvetica is an internationally known, widely used sans serif typeface developed by Swiss typeface designer Max Miedinger (1910-1980) and co-developed by Eduard Hoffman at the Haas type foundry in Munchenstein, Switzerland owned by Linotype. The steadily popular typeface was officially released in 1957 under the name ‘Die Neue Haas Grotesk’. The original name was kept until 1960, and was changed to Helvetica (Latin for Swiss) by a marketing manager within the company due to expressing their…

Typography chapter beings with the history and the philosophical approached from John Lewis. Typography is compared with architect on how classic forms are developed. Typography has focused on aspects of the overall layout: use simple typefaces, use typefaces appropriate for the amount of reading to be done, use mixed case, control line length, use single spacing, and users prefer sans serif typefaces. In the chapter, she mentioned how the modern typeface is a thick and thin, and crisp serif.…

For this journal entry I have chosen the professional scenario from the Milestone Three Rubric, where I am a member of the communications department of the American Academy of Dermatology. In the scenario, a new vice president of communications has asked to evaluate an infographic on how to spot skin cancer, which the company has released, and compare it to best practices as follows: • Comparing it to best practices for typeface • Comparing it to best practices for quality of content, icons,…

typography. 1. Use single spacing after a period. A double space was necessary back in the day of the typewriter when typewriters had monospaced typefaces. It 's not necessary now because most fonts are proportionally spaced. 2. Hang punctuation. When punctuation (particularly quotation marks and dashes) is aligned slightly outside the left margin, it is known by the term because appears to be "hanging"…

Fonts play a pivotal part in the design of a logo. Let’s look first at the two most popular schools of fonts, serif, and sans serif. Serif fonts communicate a more traditional and respectable type of business, whereas sans serif typefaces portray a more modern and stable business. (Hunt “A Pro Designer Shares the Psychology of Font Choices [Infographic]”.) Ted Hunt of “The Daily Egg” breaks this down further through the analysis of popular fonts. He sees Century Gothic as modern, Bookman Script…

the more effortlessly and quick. Typography is the craftsmanship and method of organizing type to make it composed and engaging through selecting typefaces, point sizes, line lengths, line-separating, and dividing letters and conforming the space between sets of letters i.e.…