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When studying an epidemic there is much more to it than the medical aspect; the social occurrence. Even after the disease and its ways of transmission were accurate identified, fear and ignorance remained widespread. In the mid- and even later 1980s, “AIDS hysteria” became a familiar term in the media and public life. Before the disease was officially called “AIDS”, in 1982, it went by “gay-related immune deficiency” (GRID). Homosexuality was no socially accepted in the 1980’s, making it…

The slogan ‘The best bookstore around! Guaranteed page turners’ follows the same persuasion from the first example, that being the font and size of it. The language is quite persuasive, although it doesn’t have rhythm it still really persuasive due to the string of words stated. An example of this is “Guaranteed page turners”, it implies that every book sold at the store is of good…

even close! My work station looked like one of those cliche brainstorming scenes you’d see in a movie. At the end of it all, I finally had a solid concept laid out. For my idea, It was going to have a bold sans-serif font to capture your attienton that’s paired with a tiny serif font for easy readability. The structure for the body of text was gonna be an easy-to-follow layout with a sharp color…

Visual rhetoric plays an important role in today’s society. One cannot browse the web, walk down the street, or watch a movie without advertisements. The forms of visual rhetoric are everywhere in our daily lives and are the most recognizable form of visual rhetoric. Similar to advertisements, which persuade people to buy a product, propaganda persuade people to support an idea. One of the most critical times for propaganda in recent history is WWII, which saw world powers going to war. Each…

I decided to use this advertisement display by a local auto shop in my neighborhood, a couple blocks down from my house. The auto shop is located on the corner of a major intersection with many people coming and going to get to where they need to be. The advertisement is seen by thousands of people a day because of its location amongst the other shops and business in the area. Having such a prime location has many benefits and one of those benefits includes being able to display an advertisement…

advertising a new Snickers bar that has 25% more peanut butter. The color scheme of the ad is vibrant and catches the reader attention immediately. The layout of the ad shows a factory and its workers, the nutcrackers, arriving to work disappointed. The font size for the ad is adequately big to grab the reader’s attention by letting he/or she know that their Snickers bars now comes with 25% more peanut butter. Although I believe the target audience for this ad is for the general public, it…

urgent attention and care. People may not realize they are assuming this, but our mind processes red to mean urgent. In turn, that’s how Africa will be processed. With that said, I’m sure choosing “Africa” to be red, bolded, and almost the largest font on the page didn’t just happen. “Africa” is placed and looks the way it does to capture people’s…

started around 1460 and it is less blocky than the blackletter font. After humanist, they typeface they used was Old Style. This typeface started off around the late 15th century . This particular font has a greater contrast between thick and thin strokes and more delicate serif tails. After old style, the typeface that emerged next was the Transitional typeface. This typeface has started off in the 18th century. This particular font has made thin strokes get thinner and thick strokes gets…

Word Document. Then, I reviewed each list of words and compared the words from each list to select the most frequently misspelled words from each list. As a result, I found several of the same words that were listed on each list and changed their font to red. I also went back and compared the words that were listed on the Lower Level Spelling list to the…

being washed or being wet with water. The advertisement uses an African American woman with big, long curly hair, they place pictures alongside a list of ingredients they use in the product line throughout the advertisement, they include a mixture of fonts and colors both bold and some subtle, and a picture of all the products included in the hair care line. The ad uses an African American woman with big curly hair that seems to be stretched out to say that the product will elongates your…