Serif

Fonts play a pivotal part in the design of a logo. Let’s look first at the two most popular schools of fonts, serif, and sans serif. Serif fonts communicate a more traditional and respectable type of business, whereas sans serif typefaces portray a more modern and stable business. (Hunt “A Pro Designer Shares the Psychology of Font Choices [Infographic]”.) Ted Hunt of “The Daily Egg” breaks this down further through the analysis of popular fonts. He sees Century Gothic as modern, Bookman Script as Elegant, Calibri as clean, Futura as strong, Helvetica as stable, and Baskerville as old face. Hunt demonstrates his findings by presenting the Cadillac, a beautiful scripted logo font, as undeniably elegant. Google is provided as an example as…

Helvetica is an internationally known, widely used sans serif typeface developed by Swiss typeface designer Max Miedinger (1910-1980) and co-developed by Eduard Hoffman at the Haas type foundry in Munchenstein, Switzerland owned by Linotype. The steadily popular typeface was officially released in 1957 under the name ‘Die Neue Haas Grotesk’. The original name was kept until 1960, and was changed to Helvetica (Latin for Swiss) by a marketing manager within the company due to expressing their…

Through his use of wit, rhetoric, and emotional triggers Jobs was able to persuade the audience that you can achieve great things even under difficult circumstances. Steve Jobs use of pathos makes people believe they can go through hardship and somehow successfully move forward. He speaks to his college experience and not being able to afford it, as well as describing his termination from Apple. These two life experiences made the audience feel for him. Moreover, as he explained his eventual…

p {line-height:115%;margin-top:0pt;margin-bottom:10pt;margin-left:0pt;margin-left:0pt;margin-right:0pt;margin-right:0pt;text-indent:0pt;text-indent:0pt;text-align:left;font-family:HCR Dotum;font-size:11pt;text-decoration:none;vertical-align:baseline;font-emphasize-style:none;font-weight:normal;font-style:normal;text-transform:none;color:#000000;background:none;text-shadow:none; } Unit 1 I think that is necessary to have more teachers that encourage students to progress in life.…

Serf farmers were held accountable for many jobs that had to be done around the farm, and they weren’t repaid fairly. Serf farmers had many responsibilities and had to cater to the lord’s needs. The lord of the manor controlled the work performed by the farmers. The farmers had to be able to work for hours on end every single day, do most of the lord’s work for them (such as weeding their land and selling their grain), and they were also expected to give the lord 40 eggs on easter (Howarth 9).…

influential that its name came to be used for all bracketed slab serifs of its time. Back in 1840’s London, the commercial applications of printing were increasing radically as the Industrial Revolution entered its second stage of expansion. In order to benefit from this growing market, Robert Besley, who was a typographer for the Fann Street Foundry, set about finding a solution for one specific commercial printing problem that had come about. The problem was how to pull out, or highlight,…

she waits on a bench for a long time and Sava returns back with a tall middle aged guy named Serif Kamals, then, Lola followed him leaving the building and Sava.…

Despite Monotype’s key role in creating Times New Roman, later, Linotype released Times Roman as its rival. Although, they shared many similarities, various subtle differences were developed when the type design was transferred from metal to photo and digital media. For instance, while Monotype’s Times New Roman are vertical, while Linotype’ Times Roman has slanted serifs on the capital ‘S’. The latter version appears heavier with smoother curves, better detailing and looser letter spacing.…

This typeface is classified as an incised display typeface. Designed in 1989, Lithos consists only of capital letters and only comes in five weights. Unlike Ancient Greek lettering, Lithos has an inclusion of bold weights. Pg 13 Charlemagne Charlemagne is a serif typeface designed in 1989. Twombly got inspiration to design this typeface from the classical Roman engravings. On this typeface, they are differentiated by the thin and pointed serifs which sometimes extends past the border of the…

printing firm to draw page layouts for the typesetters. While working there, he visited a Bauhaus exhibition that drew him into the new Modernist movement. A couple of years later, Tschichold joined Bauhaus and the Modernist movement where he experimented with sans-serif typefaces, and geometric and asymmetrical compositions which were completely different from traditional ideas like serif typefaces and symmetrical compositions. “His poster for the Warsaw publisher Philobiblon shows a brand new…