Joe Public (LOCAL DESIGNER)
Pepe Marais and Xolisa Dyeshana are chief creative officer and executive creative director for the advertising agency: Joe Public.
Marais grew up in Somerset West and after matriculating in 1986, he joined the army. In 1991, he entered the Ruth Prowse School of Art where he completed a diploma in graphic design. After eight years filled with an award winning period, he founded Joe Public with his founding partner, Gareth Leck.
Dyeshana is from Mdantsane Township outside East London in the Eastern Cape. At age 11 he enrolled at Selborne College as one of the first non-segregated students. After matriculating in 1998, he studied graphic design at Peninsula Tech in Cape Town. During his time there, he fell in love with writing. After three years at FCB (an advertising company), he was recruited by Joe Public to join their Johannesburg team in 2006. …show more content…
Their design campaigns are based on social development and empowerment. “Fonts for the Future”: This campaign was a fund-raising initiative for Joe Public’s Organisation, ‘One School at a Time’. This non-profit organisation interacts with schools across South Africa to improve the level of education in the country – its purpose is to establish an innovative education system of a good example to the world. The “Fonts for the Future” campaign is a good example of a human – centred design/project. Its purpose is intended to help and develop underprivileged children by providing education that is up to standard. This campaign is for globalisation because, the improvement in the education system of South Africa can create a better nation that is mutually supporting and uses each other instead of reliance from the