Citibank

Citibank are very well maintain in terms of its consumer division as a multinational financial services. It was known as the largest bank holding company in USA by assets, which then followed by Bank of America and JPMorgan Chase. Social Factor Citibank have 3777 branches locations in 36 countries globally and out of all their services, online service have successfully claiming of 15 million users (resources from Wikipedia). Based on the 2013 annual report, the Global Consumer Banking (GCB) was announced that Citibank have claim of serving 62 million clients in 36 countries, which comes from multinationals, government sectors, SME business and local corporations. Citibank have a tremendous unique in their segmentation, which basically in…

Erica has a rough day. She spills coffee on the keyboard, steps on chewing gun, gets a parking ticket, and she also get a mail because of forgetting to pay credit card bill while she is boxing. The good thing is that she is using the Citi Bank Simplicity card. It also says it is the only card that users don’t need to pay annual fee, late fee, and penalty rate. The intended audiences for this advertisement are people who might have same problems as Erica. By giving these new services, the…

Since China entered the World Trade Organization (WTO), many other financial institutions have been given the opportunity to compete in the Chinese market and the foothold Citibank established was squandered by the company and all but lost. As we will prove, Citibank failed to leverage their first to compete position in access, services, licensing, human resource issues, and branch networking. Licensing Before China's WTO membership, Citibank was licensed only to provide corporate banking…

Introduction Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. Citibank is one of the world’s largest retail banks. Citibank is the consumer division of financial services multinational Citigroup and is a global bank with 3,777 branch locations in 36 countries. The United States is the largest single market with approximately 26% of branches which generating 51% of revenues. Citibank's 983 North American branches are concentrated in major…

79. Citibank Personal Loan People look for personal loans for different reasons. Some of them vary from preparing for an upcoming wedding and planning a vacation to renovating home and funding a child’s education. A personal loan can help them get access to instant cash to better manage their finances. When used judiciously, a personal loan can turn out to be a great option. Citibank is one of the key players offering a rich portfolio of products and services including loans to their…

agonizing decision on her career, where she discovered a Citibank mortgage fraud. (Waytz & Kilibarda, 2014) From 2004, Hunt had started reporting to her supervisor that some illegal loans should not be purchased or offered to the clients. However, her supervisor ignored her report and tried to cover the truth. Nevertheless, Hunt decided to be a whistleblower instead of keeping quiet and watch for things to go wayward. Shery chose to be an internal whistleblower, where she aired the problems to…

company offers deposits and loans through its subsidiary, Citibank. It also offers investment banking, brokerage, wealth management, along with other financial services (Doran, 2008). Currently, Citigroup does business in more than 160 countries including the United States of America, Canada, Brazil, Mexico, South Africa, and the United Kingdom. Major Competition Citigroup has plenty of competition in the banking and finance world, but there are really three other companies that take of title of…

the overall corporation. CCS would have to continue to grow to sustain itself, and yet, it would essentially have to compete for its funding with the J.P Morgan's other financial functions in order to grow. It was very possible that CCS could be sold off if it did not continue to acquire portfolios and remain profitable. 3. In terms of where to expand, the global frontier was certainly an option for CCS. J.P. Morgan and Chase were well-recognized international firms, and continuing…

launch the organization as a major success story and made a nitch in the organic and better food industry. What happens when a company is unethical? A prime example of poor ethics is Citibank who took 45 billion dollars from tax payers in Presidents Obama’s bailout program in 2010 to remain afloat, and turned around and purchased a new jet costing 45 million dollars for the executive branch of the company to travel. The CEO of Citibank, Virkin Pandit, lied to congress during an ethics…

would send pictures of Kyle Carpenter a Medal of Honor recipient to Harfield in an attempt to gain her trust and make her believe what he was telling her. Once he had her trust Carson began to advise Harfield Scott was scamming her out of her money and that she should not send him anymore. He then began to convince Harfield she should send him money so he could invest it in bitcoin and oil to recoup her lost funds. Harfield agreed and began purchasing Itunes, Macy’s and JCpennies gift cards in…