Citibank

1.1 Human Needs Once there’s a sociologist Abraham Maslow and he introduced us to Maslow’s hierarchy of needs, there are five levels of human’s basic need which are physiological, safety, social, esteem and self-actualization. Physiological, safety, social and esteem needs are the prepotent need which mean the need that influenced every motivations human do. Every human has their own prepotent need but every individual propotent needs are different from each other. 1.1.1 Physiological Need At…

Each person has a vested interest in the bank and wants to make a profit. Banks need to meet their customer needs, as from the deposits that customers make allow for loans to be funded, and that is how a bank can grow for the future. As a shareholder, it is vital for the person to make a profit. For example, the vendor that installs the check imaging system for the ATM wants the product and service to be successful because if not, it affects the vendors’ reputation. Employees want to work for a…

Such immense faith and commitments is invested in the leader. The leadership in Enron was aimed to creating an aura of charisma among the leaders and eventually creating major defects identified in (Conger, 1990). The leaders cultivates a compelling and captivating self image, enjoy a lifestyle of great luxury, has total authority and build their eminence and maintain their grip on their followers. As such immense faith and commitment is invested in the leader. Enron’s leadership aimed at…

2. INTRODUCTION India's luxury market is expanding and is is expected to cross the $10 billion-mark by 2014 boosted by a new class of wealthy termed as the 'closet customers' who have joined the traditionally rich contributing to higher luxury sales, as per ET report. According to the CII-IMRB report, as a result of the economic slowdown in 2013 has impacted the luxury market to a certain extent but by mid-2014 the market is expected to revive and continue its growth trajectory and grow at…

Sales, which included T-shirts and denim jeans, reached $78 million, 98 percent of which came from the domestic market. With 1,000 stores in Italy alone, Benetton realized that the home market was saturated, and launched a major export campaign. Benetton targeted the rest of Europe and made plans to enter U.S. and Japanese markets. In 1979 the first store was opened in North America. By 1981, Benetton, operating under the name Invep S.p.A., had become the world leader in the field of knitwear,…

He says that Western companies think they can avoid political risk by spelling out every detail in a contract, but "in Asia, there is no shortcut for managing the relationship."88 In other words, the contract is in the relationship, not on the paper, and the way to ensure the reliability of the agreement is to nurture the relationship. Even a deal that has been implemented for some time may start to get watered down at a time when you cannot do anything about it. A Japanese-led consortium…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…