Budweiser Clydesdales

In 2015, Budweiser released a commercial for the Super Bowl called “Lost Dog”. This commercial pulled on everyone's heart strings in America and became very well known. This commercial captures the audience with a deeper sentimental meaning for friendship that includes a dog, a horse and their owner. "Lost Dog" could be directed towards men and women 21 years of age or older and animal lovers. Just a couple of seconds into the commercial, the Budweiser logo is presented. A man, in his upper twenties, looking around, is wearing a baseball cap with Budweiser's bright red logo on the front. Throughout the entire commercial there is constant subliminal type images of red everywhere: the dog's collar, the color of the barn, and even the red on the city walls. This captures the audience's attention for the Budweiser's main color and logo. Budweiser hopes that the viewer connects the color red to their product. Next, you see the man leading a clydesdale horse behind him. This signifies wealth and power into the commercial immediately. Clydesdales are expensive and powerful horses and very well known. According to the vice president of Budweiser, Brian Perkins, “The Clydesdales continue to serve as time-honored symbols of how we brew our beer: remarkable care and…

old fashioned than farming, but old fashioned doesn’t always mean bad. Budweiser has been around since 1876 and while many may describe this company as old fashioned they are still prevalent to this day. Budweiser will always be here for you, will always be reliable, and will always be timeless. During the Super Bowls of 2014 and 2015 Budweiser brought to us two commercials that symbolized this sense of reliability.…

The media and advertisers constantly bombarded the public with stories and commercials. What the public does not know is that they are constantly toying with their emotions and logic to persuade them to their cause or belief. Firstly, ads pull on people's heart strings and toy with their emotions by purposely making ads that cater to those emotions. For example, the Budweiser Clydesdale commercial pushes a heartfelt message in the consumers. The commercial tells a heartbreaking and heartwarming…

Anheuser-Busch Inbev, is the world’s largest brewing company in the world. Its corporate headquarters are located in Leuven, Belgium. Anheuser-Busch Inbev, is currently traded in 3 different international as well as U.S markets. It is traded on the NYSE (BUD), Euronext (ABI), and JSE (ANB). Currently, Anheuser-Busch Inbev owns and sells, 200 different brands across the world. It’s global brands, are Budweiser, Corona, and Stella Artois. The company’s international brands are Beck’s,…

The greater part of the main 15 high schooler arranged shows contain alcohol ads. “Currently, adolescents are 400 times more inclined to see a liquor advertisement than to see an open administration declaration (PSA) that demoralizes underage drinking” (APA 2012). Teen-situated magazines contain 48% all the more publicizing for brew, 20% all the more promoting for hard alcohol, and 92% more promoting for sweet mixed beverages than do magazines went for grown-ups of lawful drinking age. As…

Budweiser is a well renowned beer company. It was introduces in 1876 by Carl Conrad & Co. St Louis, Missouri. Budweiser has become one of the highest selling beers in the U.S. and also in 80 markets across different countries. Budweiser is composed of 30% rice in addition hops and barley malt. The beer also contains 5% of alcohol by volume. Budweiser is very well known for their beer and their Super Bowl commercials during football season. The horse that is used in Budweiser commercials is…

Aired on February 3, 2002, this Budweiser commercial offered an emotional and sensible tribute to the victims of the September 11 attacks on the World Trade Center and the Pentagon. By using a national tragedy for product advertising, Budweiser boldly went were few companies had succeeded before. The result was one of the most memorable tributes to 9/11, and an overwhelming response from Americans from across the nation. The commercial, which contained no words, aired only once, so Budweiser…

I am arguing that the 2014 Super Bowl commercial, “Puppy Love” was more effective than the others by the use of persuasion (ethos, logos, pathos). Though it realistically has nothing to do with beer, the viewer’s feelings for the puppy and horse can be sublimely associated with the beer – the viewer will most likely purchase the brand of beer because of the heartwarming feeling the commercial gave them (days, weeks, months ago). Rather than focusing on all the negative things about drinking…

The Budweiser brand is more than just a beer or a company. It symbolizes unity, best buds, and the American Dream. Throughout the history of Budweiser its goal has been to not just be any beer, but the American beer. In Budweiser’s ads they emphasize the pathos method of persuasion where they use emotions to become engaged with the audience. However, in 2011, one decade after the terrorist attacks of September 11th, Budweiser released an ad commemorating the lives lost on that fateful day.…

If you live in America you have probably seen the famous Budweiser Clydesdale commercials come across the TV screen once or twice. The beautiful horses’ trotting around with their white hoofs perfectly composed just makes you want to have an ice-cold Budweiser beer. On the other hand, Bud Light’s new slogan “The perfect beer for whatever happens” tries to portray a party like lifestyle for anyone who’s wiling to give it a try. In fact, the largest brewing company in the United States, Anheuser-…