The Budweiser brand is more than just a beer or a company. It symbolizes unity, best buds, and the American Dream. Throughout the history of Budweiser its goal has been to not just be any beer, but the American beer. In Budweiser’s ads they emphasize the pathos method of persuasion where they use emotions to become engaged with the audience. However, in 2011, one decade after the terrorist attacks of September 11th, Budweiser released an ad commemorating the lives lost on that fateful day. Throughout the whole one-minute video there were no words said, only actions. With the solemn music playing in the background and the sound of hoofbeats clicking against the ground from the Budweiser Clydesdales the audience is immediately engaged with the emotion felt
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The horses began their trek through the streets of New York and across the Brooklyn bridge to a park filled with vibrant green grass and a bright blue sky. As the Clydesdales glare upon downtown Manhattan and the half-constructed Freedom Tower, they bow their heads and take a knee to remember those who perished. After the scene ends the Budweiser logo appears stating “We will never forget.” This dips into the logos method of persuasion by not only using the Budweiser Clydesdales, but also showing the logo in the end reminding you Budweiser is the American beer. The 9/11 Budweiser ad demonstrates more than just Ethos, Pathos, Logos, and even Kairos. The ad displays large amounts of symbolism and American patriotism along with paying tribute to those who lost their lives on that fateful day. The ads created by Budweiser are known to all have a sense of
The horses began their trek through the streets of New York and across the Brooklyn bridge to a park filled with vibrant green grass and a bright blue sky. As the Clydesdales glare upon downtown Manhattan and the half-constructed Freedom Tower, they bow their heads and take a knee to remember those who perished. After the scene ends the Budweiser logo appears stating “We will never forget.” This dips into the logos method of persuasion by not only using the Budweiser Clydesdales, but also showing the logo in the end reminding you Budweiser is the American beer. The 9/11 Budweiser ad demonstrates more than just Ethos, Pathos, Logos, and even Kairos. The ad displays large amounts of symbolism and American patriotism along with paying tribute to those who lost their lives on that fateful day. The ads created by Budweiser are known to all have a sense of