No image is purer, more iconic and more recognizable with the brand of American than a farm. No profession is more blue collar and hard working than that of a farmer. A man and his farm is an everlasting bond, one of the few things left is this world that is timeless and reliable. Any true American will tell you that there is nothing more old fashioned than farming, but old fashioned doesn’t always mean bad. Budweiser has been around since 1876 and while many may describe this company as old fashioned they are still prevalent to this day. Budweiser will always be here for you, will always be reliable, and will always be timeless.
During the Super Bowls of 2014 and 2015 Budweiser brought to us two commercials that symbolized this sense of reliability. …show more content…
Farming is the oldest profession in the world and its use in the commercial leads customers to feel like Budweiser is old and experienced. In addition, the portrayal of the farm has a very American feeling to it. Farming culture is deep rooted in America especially in the south and the blue collar aspect of farming goes hand in hand with what many people associate America with which is hard work. The commercial in some ways made me feel subtle hints of patriotism and I have a feeling this also resonated with other consumers. That aspect helps Budweiser to appeal to a larger audience and thus allow them to potentially garner more …show more content…
From the onset of the commercial the presence of the color red is quite obvious. The dogs collar, the bucket in the back of the truck and the text on the lost dog flyer, just to name a few, are all a Budweiser shade of red and are placed there to draw your attention back to Budweiser as a company. The horses in the commercial, Clydesdales, are synonymous with Budweiser. The company breeds these horses themselves and have forever created an association between the two. During the end of the last commercial it can also be seen that the farmer is drinking a Budweiser beer. Also throughout both commercials it is very obviously seen that he is wearing a hat with the Budweiser logo. This is incredibly direct messaging right from the start. By implementing the color red and the Budweiser logo the commercial always draws back to the company in some way no matter what is actually going on. Tying everything together will leave customers to always associate their memory of the story in the commercial with the Budweiser
During the Super Bowls of 2014 and 2015 Budweiser brought to us two commercials that symbolized this sense of reliability. …show more content…
Farming is the oldest profession in the world and its use in the commercial leads customers to feel like Budweiser is old and experienced. In addition, the portrayal of the farm has a very American feeling to it. Farming culture is deep rooted in America especially in the south and the blue collar aspect of farming goes hand in hand with what many people associate America with which is hard work. The commercial in some ways made me feel subtle hints of patriotism and I have a feeling this also resonated with other consumers. That aspect helps Budweiser to appeal to a larger audience and thus allow them to potentially garner more …show more content…
From the onset of the commercial the presence of the color red is quite obvious. The dogs collar, the bucket in the back of the truck and the text on the lost dog flyer, just to name a few, are all a Budweiser shade of red and are placed there to draw your attention back to Budweiser as a company. The horses in the commercial, Clydesdales, are synonymous with Budweiser. The company breeds these horses themselves and have forever created an association between the two. During the end of the last commercial it can also be seen that the farmer is drinking a Budweiser beer. Also throughout both commercials it is very obviously seen that he is wearing a hat with the Budweiser logo. This is incredibly direct messaging right from the start. By implementing the color red and the Budweiser logo the commercial always draws back to the company in some way no matter what is actually going on. Tying everything together will leave customers to always associate their memory of the story in the commercial with the Budweiser