Super Bowl Advertisements Analysis

Improved Essays
As indicated by the Official Journal of The Academy of Pediatrics liquor and tobacco are the two greatest dangers to adolescents. These two substances have an effect on adolescents and different substances that they will likely use in the future. “A preadolescent or adolescent who smokes tobacco or drinks alcohol is 65 times more likely to use marijuana, for example, than someone who abstains” (APA 2012). Commercials regularly promote different liquors and the use of these sales go up in the adolescent age ranges. Many of the commercials that play a major role in the increase of adolescent drinking are super bowl commercials. The more promotions used in these commercials the younger and younger the adolescent may be and the increase of alcohol …show more content…
Alcohol in the media is being depicted as elegant, fun, a pattern that everybody is taking after and solid, furthermore extremely heavenly coming in numerous new flavors. It is additionally depicted as, on the off chance that you drink everything will appear to be more enjoyable and no issues will happen while inebriated, life will be more enjoyable. In our reading material it expresses "The behavioral impacts of expending liquor in more than extremely direct amounts range from the moderately innocuous impacts of elation and energy, chattiness, slurred discourse, and irritability to practices that have the potential for creating extraordinary damage" (Levinthal, pg. 208 2014). Devouring too much alcohol can bring about laziness, clumsy developments in an individual, sensorimotor challenges furthermore daze. The media, particularly commercials don 't demonstrate how liquor can be a threat to adolescents nor society all in all if devoured in various ways. “Exposure to alcohol advertising can raise familiarity with brands among young people, but whether it has a direct link to the onset of drinking is a more debatable point. Any effects that do occur as a result of exposure to advertising might be indirect rather than direct. Exposure to alcohol advertising can cause young people to think about drinking. Alcohol-related thoughts might eventually contribute towards a decision to start drinking. Evidence is less clear-cut on whether exposure to alcohol advertising invariably serves as a direct trigger young people to consume” (Barrie

Related Documents

  • Decent Essays

    My favorite commercial from the Superbowl 2k16 would have to be 1 of the doritos commercial This commercial was my favorite because it was really funny. If you haven't seen it i would recommend you go watch it right now. I promise you it will make you laugh. The doritos company has always had at least 1 of there commercials in for the Superbowl.…

    • 349 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    This year the the super bowl commercials I thought were very unique and different than previous years. For example, in the past years most commercials were very American oriented with a lot of classic american images being broadcasted. This year commercials ranged from being very American to unique and different. In a very broad sense, the target audience was 25-35 year old men and families throughout America. The commercials were a lot for beer, insurance, skittles and food/drinks which are all messages for a that specific group of people watching the superbowl.…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    nowadays people seem to consume more than what is intended. the ignorance in teens however has begun to skyrocket, knowing of the legal age for drinking, teens still seem to disobey the rules that are set into place. generally speaking drinking is intended to be for adults who are experienced within the aspects of alcoholic beverages. we all want to have that high in our life when we can just forget about what is happening and enjoy the in the moment times. when forgetting your surroundings or what you may have remembered, drinks don 't think about how their body motives start to drift, the eyesight starts to become fuzzy, and the common sense you have had starts to deteriorate.…

    • 2013 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    This year’s Superbowl commercial ads were very socially spoken, from beer products supporting immigration rights to car commercials promoting their eco safe car. The one commercial that stood out to me the most was the Audi #DriveProgress ad. The commercial starts with little girl competing in her hometown’s downhill race car derby. As the scene plays out, we hear her father’s voice asking provocative questions. We see her defending all the boys in the race, while the background orchestra gets louder, her father asks, “ What do I tell my daughter?…

    • 865 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    There are also benefits of binge drinking to be found within the individual. Drinking away sorrows, occupying time, and increased enjoyments in times of strife boost the happiness and carefree attitude of the individual (Coleman, et al., 2005). Beyond the individual and his/her peers, social norms and influences portray binge drinking as a pastime, leading adolescents to widely believe the media that has filled the minds of today’s youth (Coleman et al., 2005). Influence of media leads to not only peer pressure but peer…

    • 1495 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Super Bowl commercials have become as much of the big game day experience as the game itself. From Budweiser to Ford to Doritos, the anticipation of how products will be rolled out during the Super Bowl is talked about for weeks before the game and even afterwards. All of America seems to be talking about and looking forward to seeing what appears on our television screen during those few short minutes in between the intense battle of the two opposing teams. It is sort of the Academy Award celebration for television commercials. On February 5th, 2012 during the Super Bowl between the New York Giants and New England Patriots a new type of commercial premiered.…

    • 811 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Super Bowl Ad Analysis

    • 328 Words
    • 2 Pages

    $5 Million for a Super Bowl Ad. Another Million or More to Market the Ad. In the article, the author discusses the importance that Super Bowl advertising has continued to gain among brand-leading companies and how strategies of achieving the best results have continued to change in the age of smartphones and social media. A review of the article will be conducted followed by a response about facts, claims, and opinions presented.…

    • 328 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    There are advertisements all over the sports world and most young people watch sports on television, on the computer, on phones, or even by going to the games and all around are alcoholic beverage commercials and advertisements. Now there is even more advertising using clothing. Alcoholic beverage advertising is everywhere and it is having a large impact on the lives of young people. The advertising has influenced more and more underage people to try out the beverages they see in…

    • 2226 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    Usually young teens begin to drink just because they see everyone else doing it, like their friends and close peers. You would think that the commercials of the teens being injured or dying from being hit by a drunk driver would give teens the instinct that drinking and driving is not a good thing to do, but some of them just don’t listen. Doing the right thing by saying no to alcohol is so much better than constantly drinking and partying with friends. There comes a time when teens just need to make the right choice by saying no. Just being a young teen could be a serious risk factor for not only drinking at a young age, but also drinking quite dangerously…

    • 1451 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Young people who drink are more likely to be the victim of violent crimes engage in unprotected and underage sex. They are also more likely to be involved in violent behaviours and develop alcohol-related problems later on in their…

    • 739 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Of all the 2016 Super Bowl commercials, the commercial I have concluded the most effective is the Hyundai commercial with Kevin Hart. However, effective is a subjective word in this case, but the criteria used in my perspective of it is that the commercial created a connection with the viewer, was able to be memorable, and set itself apart as more than “just a product”. Through a mix of storytelling, playfulness, and outrageous acts; Hyundai was able to achieve and surpass those criteria. The first thing that many people, from peers to big companies, pointed out about the Hyundai commercial was Kevin Hart. Hart is an extremely recognizable star for his hilarious comedy and his playful personality.…

    • 796 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    I have never heard of anyone that enjoys watching boring commercials, like a commercial introducing a medicine with numerous side effects. These commercials are very long and drawn out, and I do not think they worth watching at all. On another note, there are commercials that I do enjoy watching, like Super Bowl commercials. I find Super Bowl commercials humorous and extremely entertaining. During class all of my peers made sales commercial's and presented them, some were worth watching and others were not.…

    • 393 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    College Student Alcohol

    • 956 Words
    • 4 Pages

    For example, in the article: “Alcohol Consumption and Academic Retention in First-Year College Students,” Gary Liguori and Barb Lonbaken say that “Much has been written about the educational difficulties and academic consequences associated with alcohol use, including missing a class and getting behind in school work… performing poorly on a test or project… and experiencing a lower grade point average” (70). Apart from being academic success an important concern when talking about alcohol consumption, there are also other factors that hinder due to excessive alcohol consumption such as health. Alcohol delusively damages consumers’ health, not taking into account if the user is a students, youth, or adult; unfortunately, students react carelessly…

    • 956 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Everyone always agrees that alcohol and drug abuse are the most common issues of today 's world. How may that be? - Advertisement! Advertising is meant to broadcast products and to persuade and inform people. Also, it helps manufacturers sell their products. Ads for alcohol and drugs are everywhere, in magazines, on television, on the radio, in newspapers, and by word of mouth.…

    • 868 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Not only characters in the movies who drink but the product placement also causes teens to drink that specific brand of alcohol (“Alcohol in Movies”). Studies show that teens are more prone to the progress of binge drinking from watching it being done in movies by kids of the same age. Over the years there has been over 6500 teens from the ages of 14-16 who have been regularly quizzed about alcohol in movies and the influence it had on them (“Alcohol in Movies”). These kids have been quizzed for over 2 years randomly and most of them say that they have thought about drinking because of all the fun it seems in movies (“Alcohol in Movies”).…

    • 1173 Words
    • 5 Pages
    Improved Essays