In 2015, Budweiser released a commercial for the Super Bowl called “Lost Dog”. This commercial pulled on everyone's heart strings in America and became very well known. This commercial captures the audience with a deeper sentimental meaning for friendship that includes a dog, a horse and their owner. "Lost Dog" could be directed towards men and women 21 years of age or older and animal lovers. Just a couple of seconds into the commercial, the Budweiser logo is presented. A man, in his upper twenties, looking around, is wearing a baseball cap with Budweiser's bright red logo on the front. Throughout the entire commercial there is constant subliminal type images of red everywhere: the dog's collar, the color of the barn, and even the red on the city walls. This captures the audience's attention for the Budweiser's main color and logo. Budweiser hopes that the viewer connects the color red to their product.
Next, you see the man leading a clydesdale horse behind him. This signifies wealth and power into the commercial immediately. Clydesdales are expensive and powerful horses and very well known. According to the vice president of Budweiser, Brian Perkins, “The Clydesdales continue to serve as time-honored symbols of how we brew our beer: remarkable care and …show more content…
As the dog keeps running, it finally sees the barn and knows he is safe back at home. The puppy lets out a loud bark and the horse, being the dog's friend, hears the dog cry for help. All around him is dark, scary and smokey. The commercial shows the dog facing the barn which is completely lit up, kind of like a safe haven. The dog then makes contact with an enemy: a big scary wolf. As the horse keeps hearing the dogs cry for help all four clydesdales come running to save the dog's life and from potential danger. The dog now truly understands the true meaning of friendship and how your friends will never let you
Next, you see the man leading a clydesdale horse behind him. This signifies wealth and power into the commercial immediately. Clydesdales are expensive and powerful horses and very well known. According to the vice president of Budweiser, Brian Perkins, “The Clydesdales continue to serve as time-honored symbols of how we brew our beer: remarkable care and …show more content…
As the dog keeps running, it finally sees the barn and knows he is safe back at home. The puppy lets out a loud bark and the horse, being the dog's friend, hears the dog cry for help. All around him is dark, scary and smokey. The commercial shows the dog facing the barn which is completely lit up, kind of like a safe haven. The dog then makes contact with an enemy: a big scary wolf. As the horse keeps hearing the dogs cry for help all four clydesdales come running to save the dog's life and from potential danger. The dog now truly understands the true meaning of friendship and how your friends will never let you