Lost Dog and Rihanna Commercials
Budweiser and Rihanna are two of the most famous names in America, though they’re known for completely different things. Budweiser, a beer company, is notorious for their Super Bowl commercials, while Rihanna is known for her music and philanthropic efforts. Budweiser’s 2015 Super Bowl commercial was effective in its use of pathos by telling the story of a dog’s journey using the emotions of animals and sad music, and ethos appealing to the male audience who want to achieve the American Dream; Rihanna’s Fenty Beauty commercial was effective in its use of logos by serving people who are regularly under-represented in the make-up industry.
Budweiser has long been a staple for beer in American society. Budweiser …show more content…
The use of Budweiser’s iconic Clydesdale horses, which have been used in many previous Super Bowl commercials, a cute puppy, the fact that everybody loves a cross-species friendship, and the fact that the advertisement for the product wasn’t so in-your-face. I believe that this commercial is how it should be done, for the Super Bowl at …show more content…
Rihanna has used her fame to start numerous business ventures, whose fields include fashion, philanthropy, and fragrance. These days, she’s using her fame to boost her new make-up brand, Fenty Beauty. Next, I will be analyzing Rihanna’s Fenty Beauty commercial, which uses the appeal of logos and ethos to get customers to buy the product.
Women on the extreme ends of each shade are regularly forgotten about in the world of make-up. The Fenty Beauty commercial immediately lets the audience know that the brand serves every skin tone. The commercial emulates logos by putting a woman of every shade in the commercial; when the audience sees this, regardless of what their skin tone is, they will be more likely to buy the product, because there is a higher chance that Fenty will have their right shade.
Additionally, the Rihanna Fenty Beauty commercial uses ethos to sell the product. The owner of the Fenty Beauty brand, Rihanna used her status as a celebrity to get more people to purchase her make-up. Rihanna’s face shows up in the commercial at around 11 seconds in, and this could influence her fans to buy the
Budweiser and Rihanna are two of the most famous names in America, though they’re known for completely different things. Budweiser, a beer company, is notorious for their Super Bowl commercials, while Rihanna is known for her music and philanthropic efforts. Budweiser’s 2015 Super Bowl commercial was effective in its use of pathos by telling the story of a dog’s journey using the emotions of animals and sad music, and ethos appealing to the male audience who want to achieve the American Dream; Rihanna’s Fenty Beauty commercial was effective in its use of logos by serving people who are regularly under-represented in the make-up industry.
Budweiser has long been a staple for beer in American society. Budweiser …show more content…
The use of Budweiser’s iconic Clydesdale horses, which have been used in many previous Super Bowl commercials, a cute puppy, the fact that everybody loves a cross-species friendship, and the fact that the advertisement for the product wasn’t so in-your-face. I believe that this commercial is how it should be done, for the Super Bowl at …show more content…
Rihanna has used her fame to start numerous business ventures, whose fields include fashion, philanthropy, and fragrance. These days, she’s using her fame to boost her new make-up brand, Fenty Beauty. Next, I will be analyzing Rihanna’s Fenty Beauty commercial, which uses the appeal of logos and ethos to get customers to buy the product.
Women on the extreme ends of each shade are regularly forgotten about in the world of make-up. The Fenty Beauty commercial immediately lets the audience know that the brand serves every skin tone. The commercial emulates logos by putting a woman of every shade in the commercial; when the audience sees this, regardless of what their skin tone is, they will be more likely to buy the product, because there is a higher chance that Fenty will have their right shade.
Additionally, the Rihanna Fenty Beauty commercial uses ethos to sell the product. The owner of the Fenty Beauty brand, Rihanna used her status as a celebrity to get more people to purchase her make-up. Rihanna’s face shows up in the commercial at around 11 seconds in, and this could influence her fans to buy the