When an organization wants the public to donate to their cause they are going to have to persuade people into donating. An example of this is the BC SPCA (The British Columbia Society for the Prevention of Cruelty to Animals), An animal protection organization in Bucks County, Pennsylvania. The BC SPCA created a commercial that aired in 2006 all over America in hopes of persuading their audience.
The commercial shows a series of short videos of sad, injured animals in cages and crates. While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Logos which is logic is shown by giving statistics; “Every single hour in BC, an animal is violently abused” “Three thousand animals were rescued last year” “For hundreds of others, help came too late” Quickly the clips stop and the scene turns into Sarah McLachlan sitting in a room while petting a large dog next to her. McLachlan is petting the dog on camera to show the viewers that she cares for the dog, this small gesture of petting the dog plays an impact on the person viewing the commercial because automatically the person watching would feel good to see her petting a dog that is not getting abused. While petting the dog McLachlan introduces …show more content…
The BC SPCA is the organization of course backing the commercial up. They are a non-profit organization that accepts donations. Their website gives donation information and annual costs. This is a great way to ensure that people looking to donate money can be sure that their money goes to a worthy cause. Also by using Sarah McLachlan, a famous singer and celebrity, as their spokesperson, more credibility is created. McLachlan is the face for the organization using her reputation to win over the trust of the viewers. This is important because if the organization was a scam then her reputation would be
The commercial shows a series of short videos of sad, injured animals in cages and crates. While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Logos which is logic is shown by giving statistics; “Every single hour in BC, an animal is violently abused” “Three thousand animals were rescued last year” “For hundreds of others, help came too late” Quickly the clips stop and the scene turns into Sarah McLachlan sitting in a room while petting a large dog next to her. McLachlan is petting the dog on camera to show the viewers that she cares for the dog, this small gesture of petting the dog plays an impact on the person viewing the commercial because automatically the person watching would feel good to see her petting a dog that is not getting abused. While petting the dog McLachlan introduces …show more content…
The BC SPCA is the organization of course backing the commercial up. They are a non-profit organization that accepts donations. Their website gives donation information and annual costs. This is a great way to ensure that people looking to donate money can be sure that their money goes to a worthy cause. Also by using Sarah McLachlan, a famous singer and celebrity, as their spokesperson, more credibility is created. McLachlan is the face for the organization using her reputation to win over the trust of the viewers. This is important because if the organization was a scam then her reputation would be