Boy Based Commercials
Rather than domesticity, commercials that feature boys contain violent images. For example, in the commercial for “Power Rangers Super Megaforce Double Battle Figures” there are images of ‘blasters’ and ‘swords’, with the Power Rangers fighting ‘evil’ (Bandai 2014). The voice in the commercial is male, and the intended audience for Power Ranger is clearly young boys. The voice says things like “fire your blaster and swing your sword,” as well as “you’re armed and ready!” (Bandai 2014). This is teaching the young boys who want these toys to be violent, and to destroy ‘evil’. There is another commercial that features many young men who are playing with Nerf guns. This commercial is for the “Nerf Zombie Strike Slingfire Blaster,”…
going to Toys-R-Us then they do Wal-Mart.
Legos have been around forever and pretty much everyone has played with (or stepped on) legos at some point in their life. According to LEGO there are about 86 Lego bricks for every single person on the planet, which means we will probably disappear before Legos ever do (“Lego Education”). Primary competitors of the LEGO Company would be all of the companies that have their own “brand” of interconnecting building blocks like LEGO’s. Hasbro has Kre-O…
to causes benefiting children. It makes it very easy for stakeholders to support a company that will reciprocate the support. The American toy market is becoming increasingly saturated and competitive, along with a downward shift in age of when children abandon tangible toys such Hot Wheels and Barbie for more interactive and technological products. This makes for little opportunity domestically for Mattel if they continue with the same product line. Fortunately, ample opportunity exists in…
be able to use the likeness of characters and dictating which company they choose to carry their
products. The threat of entry is low because the market is highly saturated with many key
players already in place dominating the majority market share.
Figure 2: Porter’s Six Forces Analysis of the Toy Industry
Supplier Power High
Produce mass quantity efficiently
Threat of Entry
those results. The company takes great pride in maintaining that tradition of ethics by demonstrating quality and character working conditions to their business with integrity every day. They believe Code of Conduct outlines the core values and remains the foundation of guides into their future decisions (“Global Business Ethics”). A chief executive or CEO officer, the highest-ranking person in a company or other institution, ultimately responsible for making managerial decisions.
power. Nonetheless, companies that carefully analyze their markets
can find major opportunities. For example, to curb its skyrocketing population, the
Chinese government has passed regulations limiting families to one child per family.
Toy marketers, in particular, are paying attention to one consequence of these regulations: These children are spoiled and fussed over as never before. Known in China
as “little emperors,” Chinese children are being showered with everything from candy