Automotive industry

    Page 15 of 50 - About 500 Essays
  • Romeo Giulia Essay

    As a brand new model from the Alfa Romeo luxury automobile giant, the expected new Alfa Romeo Giulia 2016 is scheduled to make known the erudition of the Italian society. The elegance and utmost sophistication of the new car will sure surpass any of its previous models. The novel Alfa Romeo Giulia now boasts of new redesigns that will be synonymous with prevailing styles. The new vehicle is set to debut with a long hood, multi-spoke alloy wheels, and a sobriquet high solace for all its ardent…

    Words: 883 - Pages: 4
  • Case Study: Toyota Motor Corporation

    THE COMPANY Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees worldwide and, as of February 2016, is the 13th-largest company in the world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors. In July of that year, the company reported the production of its 200-millionth vehicle. Toyota is the…

    Words: 1052 - Pages: 5
  • Customer Relationship In The Retail Automotive Industry

    My experience in marketing started early in my career when I took control of the internet sales department, a relatively new concept in the retail automotive industry. A lot of this knowledge was gained through trial and error, as the industry was in the middle of a change at that point, and I was handling an uncharted territory by myself. The question approach in the sales process helped me uncover a lot of what it took to get a potential customer to move from looking at a website to walking…

    Words: 1011 - Pages: 4
  • Gm Daewoo Case Study

    and design were one of the top strengths of the brand (Kerin & Peterson, 2013, p. 665). Product quality will remain the same after the rebrand to Chevy and continue to be a strength. Great value for money. According to Quattroroute, an Italian automotive publication, “Those who drive a Daewoo know it as a good car, think it is reliable, and above all, very good value for the money (Kerin & Peterson, 2013, p. 662). Daewoo products were distinctive and of decent quality. Low price offered a…

    Words: 1934 - Pages: 8
  • Ford Motor Company Case Study

    was incorporated in 1925 with capital of 500,000 pesos ($250,000). Adrian Rene Lajous, a Mexican of aristocratic parentage who was appointed managing director of the firm, knew President Plutarco Elí Calles personally and negotiated customs, tax, and railway freight-rate concessions from the government. Ford obtained a 50 percent rebate on duties for materials imported into Mexico. The company also was promised by the government that there would be no problems with the unions; however, a union…

    Words: 4250 - Pages: 17
  • General Motors: An American Success Story Analysis

    General Motors is an American success story. They started at the dawn of the 20th century, with a humble origin story; Buick began with horse drawn buggies, before starting its foray into the automobile market. For years it grew and expanded gobbling up smaller companies and incorporating them into its family. Just under one hundred years later, the state of General Motors’ empire started to deteriorate (which is directly due to a criminal lack of quality control). Then the housing bubble…

    Words: 828 - Pages: 4
  • Case Study: The City Of Detroit

    Cadillac Hotel, Chrysler House, Penobscot Building, and the Renaissance Center which houses General Motors World Headquarters. Each of these buildings demonstrates an ecclesiastical design. Numerous people know Detroit as Motown, the Motor City, Automotive Capital, or simply “The D”. There are several diverse structures…

    Words: 864 - Pages: 4
  • Akebono Braking

    Running head: StrategicManagement4 1 StrategicManagement4 6 Strategic Management week 4 Paul Sawyer Bethel University Strategic Management week 4 Akebono Braking is currently an international company and has a strategic completed an approach to exploit its core competencies. On October 18, 2004, Akebono setup, a facility in Suzhou, China which will manufacture Akebono core disc brake pad. (Representative in cYoshihiro Ishigaki, 2004) On August 11, 2006, Akebono brought land in Thailand for…

    Words: 1024 - Pages: 5
  • What Is Ford's Competitive Advantage?

    (Shih, 2013, A). Such innovation was valuable and rare as the rest of the automobile producers of the industry failed to adopt the…

    Words: 1492 - Pages: 6
  • Honda Case Study

    of Japan, DRB-HICOM Berhad and Oriental Holdings Berhad resulted in the birth of, a company committed to offering the "Highest Customer Satisfaction in Malaysia". Since then, Honda Malaysia has been a solid and aggressive player in the Malaysian automotive market. As Honda slogan is ‘The Power of Dreams’, they aims to turn dreams into reality because they believed that dreams are what move us forward, and make the world a better place. When people share dreams, the power of dreams grows. No…

    Words: 893 - Pages: 4
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