Kiichiro Toyoda

    Page 1 of 3 - About 25 Essays
  • Business Case Study: Peugeot SA: A French Product

    Peugeot SA is a French brand which produces passenger cars, motorcycles, bicycles and related spare parts. The business started operating in 1842, manufacturing pepper, salt and coffee grinders. After half a century, Armand Peugeot became interested in automobiles, and that was the true starter of the company. By 1899 25% of all cars sold in France were Peugeot manufactured. Nowadays this company distributes its products in over 160 countries worldwide, sold under the Peugeot and Citroën marques. Even though being one of the oldest car manufacturing brand, Peugeot falls off to some of its European competitors such as Audi, Volkswagen AG, Ford Motor etc. Currently the company’s main plan for making a comeback in the market is stretching its international investments even more. With the European markets being in crisis lately, Peugeot is turning their eyes towards more promising markets, particularly China. So far the results have been very satisfactory, and China since March of this year is the company’s largest world market. According to Peugeot’s official site, on March 2014, the Chairman of PSA Peugeot managing board, Carlos Tavares, presented the project “Back to Race” to enhance The Groups growth in the market.. This would be applied for a 4 year period, starting from 2014 and it’s consisted of four operational objectives: 1. DS, Peugeot and Citroën, three brands that are recognized around the world 2. A focused, targeted global product plan more…

    Words: 1339 - Pages: 6
  • Case Study: Chiyoda Corporation, Japan

    Chiyoda Corporation, Japan Alex Uchrin Contents History: 3 Some of the company’s Business Fields: 3 Green energy 3 Environmental protection 3 Pharmaceutical 4 Petrochemical 4 Refineries 4 Upstream 4 Global network: 5 Upcoming project: 5 MHI (Mitsubishi Heavy Industries), Chiyoda plans first offshore hydrogen plant 5 Bibliography 9 History: Chiyoda started out as a small two-story wooden building in Tokyo, with 25 employees, in 1948. The founder, Mr. Akiyoshi Tamaki, had been a…

    Words: 917 - Pages: 4
  • Sanyo Case Study

    BACKGROUND OF THE COMPANY Sanyo began its operations as Sanyo Electric Works in 1947 in Moriguchi, Osaka. Earlier it manufactured bicycle generator lamps. Later in the year 1950 it changed its name to Sanyo Electric Co. Ltd. From the very beginning they were quality conscious. Sanyo was the first company to launch plastic radios in Japan and then the company started manufacturing televisions. Later they get listed on the Tokyo and Osaka stock exchanges. In 1969 it established two subsidiaries…

    Words: 1413 - Pages: 6
  • Toyota Case Analysis

    In 28 August 1937, a Japanese automotive manufacturer was founded – Toyota. Sakichi Toyoda was the founder of Toyota Company. Before Toyota was founded, the Japanese based on imported trucks during the war in Manchuria. During the era of Great Depression, Japanese realised that local production would reduce costs, provide jobs, and brings up the country’s economy. By 1936, just after the first Toyoda vehicles was produced, Japan authority restrict that any car dealer in the country needed to…

    Words: 874 - Pages: 4
  • Takata Case Study

    Takata is a Japanese seat belt and auto airbag system maker that was establishing in 1933 in Japan. For over 60 years they excelled and were successful in the automotive industry making these essential products for car safety. However, in the early 2000’s the company took a stumble and eventually fell due to one major error that’s has followed them for over a decade. Takata has only two product lines, airbag systems and seat belts and in 2000 they began using ammonium nitrate propellant to…

    Words: 1226 - Pages: 5
  • Strategic Statement: Strategic Analysis Of Toyota Motor Corporation

    Introduction Toyota Motor Corporation is a Japanese manufacturer and is one of the 8Th largest company by revenue and largest automotive manufacturer. . It engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories Strategic Statement “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality,…

    Words: 951 - Pages: 4
  • SWOT Analysis: BMW

    Volvo is a Swedish vehicle company that was established in 1927. Its headquarters is located in Hisingen, Gothenburg. It started initially as a subsidiary of a ball bearing manufacturer but eventually moved on to produce automobiles. Volvo manufactures and markets in SUVs, station wagons and sedans. The largest markets of Volvo would be Sweden, the United States, China and other countries in the European Union. Volvo is well-known for its emphasis for safety in cars as well as its unique and…

    Words: 1763 - Pages: 8
  • Beth Miller's Career At Nidec Americas Holding Company

    Beth Miller currently works at Nidec Americas Holding Co. as the CFO and chief administrative officer. Miller started out her academic career by studying accounting and finance. After this, she worked at Ernst and Young and in 1993 she joined Emerson Electric as a senior internal auditor. In 2010, Miller worked as the executive Vice President for Finance for Emerson’s appliance motors and controls division. That same year Emerson Electric sold the three divisions including the motors and…

    Words: 543 - Pages: 3
  • Target Costing Case Study

    INTRODUCTION OF TARGET COSTING The term “target costing” was born in Japan on 1963. It has already been passed for over 40 years. It was developed by TOYOTA Corporation in the beginning of 1960s and since then, it has been used by the Japanese automotive industry in general (Afonso et al., 2008). Target costing can be defined as a cost management tool to reduce the overall cost of a product over it’s entirely life cycle with the help of production, engineering, research and design, marketing…

    Words: 1497 - Pages: 6
  • Perodua Case Study

    Perusahaan Otomobil Kedua Sdn Bhd (Perodua) was establised in year 1993 and it was a joint venture between UMW Corporation Sdn Bhd, Daihatsu Motor Co Ltd, MBM Resources Berhad, PNB Equity Resources Corporation Sdn Bhd, Mitsui & Co and Daihatsu (Malaysia) Sdn Bhd ( The first car, Perodua Kancil was launched in 1994 followed by Perodua Rusa in 1996, Perodua Nippa in United Kingdom in 1997, Kembara in 1998, Perodua Kenari in 2000, Perodua Kelisa in 2001, Perodua Myvi in 2005,…

    Words: 856 - Pages: 4
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