There are various challenges as well as opportunities for automobile industry whether domestically or internationally. Therefore, companies and marketers have shown a great interest in understanding critical factors behind consumers’ preference, consideration, evaluation and specific selection of imported products. Malaysia is an emerging country. Malaysia has started its journey in automobile industry in 90s which was a great challenge towards it survival against other big regional competitors such as Japan, Korea, and China etc. Malaysian government started to encourage foreign investors and these investments dramatically encourage new capital in industry, which boost the overall economy.
According to YB Dato' Sri Mustapa Mohamed, Minister, Ministry of International Trade and Industry (MITI) informed that “Investor assurance continued Malaysia’s growth as total investments realized to date under the 10MP period (2011 to 2015) were RM813.5 billion, exceeding the plan’s target of RM740 billion, despite the slow private investment growth. He added that the first half of 2015 down by 41%. In these circumstances policy makers have realized that it is good time for Malaysian …show more content…
Consumer ethnocentrism is defined as beliefs held by consumers regarding the consumer appropriateness and morality of purchasing foreign-made products (Shimp and Sharma, 1987). In China, Chinese consumers claim that purchasing domestic brands is the right thing to do and that they will increasing favour local brands in the near future. (Xiao Tong, & Chunxiao Li, 2012). A large number of consumer are now more familiar and more willing to consider foreign-made products as alternatives to Malaysian-made goods. Malaysian made product begin to face stiffer competition with those imported items, some consumers staunchly refuse to buy imported product. They perception, buying foreign goods hurt the economy of their country or
According to YB Dato' Sri Mustapa Mohamed, Minister, Ministry of International Trade and Industry (MITI) informed that “Investor assurance continued Malaysia’s growth as total investments realized to date under the 10MP period (2011 to 2015) were RM813.5 billion, exceeding the plan’s target of RM740 billion, despite the slow private investment growth. He added that the first half of 2015 down by 41%. In these circumstances policy makers have realized that it is good time for Malaysian …show more content…
Consumer ethnocentrism is defined as beliefs held by consumers regarding the consumer appropriateness and morality of purchasing foreign-made products (Shimp and Sharma, 1987). In China, Chinese consumers claim that purchasing domestic brands is the right thing to do and that they will increasing favour local brands in the near future. (Xiao Tong, & Chunxiao Li, 2012). A large number of consumer are now more familiar and more willing to consider foreign-made products as alternatives to Malaysian-made goods. Malaysian made product begin to face stiffer competition with those imported items, some consumers staunchly refuse to buy imported product. They perception, buying foreign goods hurt the economy of their country or