Challenges Faced By The American Auto Industry Case Study

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Environmental Challenges Faced by the American Auto Industry

Daryle Brown

In this paper, I will review the environmental challenges faced by the American Auto Industry in today’s market. Car sales overall are doing well at the moment, but the industry in general, and American companies in particular, do face a unique set of challenges.

Global competition

2015 was a good year for car sales in the US. Likely due to reasonable gas prices, sales overall increased quite a bit. The American big two (Ford and General Motors) still owned the lion’s share of the market (Phillips, 2016.) But they weren’t the big gainers here: Nissan Motor Co. had a whopping 19 percent jump from December 2014 levels, and Toyota and Honda saw 11 percent and
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Braverman, Beth ( 2015.) The Incredible Disappearing American-Made Car. The Fiscal Times Online. Retrieved from:

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