The car wasn’t a dream after all and was affordable to every worker. But what really characterizes Ford’s contribution to society is not only his building to cars but “he was responsible for transforming the automobile from an invention of unknown utility into an innovation that profoundly shaped the 20th century and continues to affect the 21st” (Casey, J. Dodge, & H. Dodge, 2010). Before Ford, people were not really sure about the new invention. They weren’t encouraged to buy and use automobiles. First, they were ambiguous; costumers didn’t know what how to deal with them. Secondly, cars were expensive, and few had the ability to buy an automobile. Well, Ford with his model T changed “the deep confusion about what automobiles were for” (Casey, J. Dodge, & H. Dodge, 2010). His cleverness in manufacturing, introducing, pricing and marketing his automobiles answered the question: “At stake were not only the forms motor vehicle technology would take, but also the social ends it would serve. How, where and with what effects should people use the new machines?” (Casey, J. Dodge, & H. Dodge,
The car wasn’t a dream after all and was affordable to every worker. But what really characterizes Ford’s contribution to society is not only his building to cars but “he was responsible for transforming the automobile from an invention of unknown utility into an innovation that profoundly shaped the 20th century and continues to affect the 21st” (Casey, J. Dodge, & H. Dodge, 2010). Before Ford, people were not really sure about the new invention. They weren’t encouraged to buy and use automobiles. First, they were ambiguous; costumers didn’t know what how to deal with them. Secondly, cars were expensive, and few had the ability to buy an automobile. Well, Ford with his model T changed “the deep confusion about what automobiles were for” (Casey, J. Dodge, & H. Dodge, 2010). His cleverness in manufacturing, introducing, pricing and marketing his automobiles answered the question: “At stake were not only the forms motor vehicle technology would take, but also the social ends it would serve. How, where and with what effects should people use the new machines?” (Casey, J. Dodge, & H. Dodge,