The impact of environmental change on the automobile industry has been significant and widespread. There has been widespread and fast changes in the environment in the past decade which is causing the need for the executives and leaders of auto makers to be cutting edge in their decision making and the pace at which there companies innovate. In the past the business model was clear and the companies felt safe with no direct completion. With the advent of global and international commerce the rules of the game changed it wasn’t just the USA competing against ourselves. It turned into the USA competing against the world. That led to the breakdown of the Big 3 and after a generous government bailout and restructuring their comeback.
One of the
One of the