Mercury History

Improved Essays
Mercury was a Ford Motor Company division that primarily consisted of entry-level premium vehicles. Comprising one-half of the Lincoln-Mercury division, Mercury was discontinued in 2011 to allow Ford to focus on its Ford and Lincoln brands. Since Mercury has been out of production for several years, used models are becoming popular options for drivers wanting to own one of these iconic vehicles.
History of Mercury

The Mercury name first appeared in 1933 on a Chevrolet passenger car. Edsel Ford then started a distinct company, separate from Ford, and took the Mercury name. Mercury cars debuted in 1939. The reason behind the distinction was that Edsel Ford wanted a line that filled the price gap between existing Ford and Lincoln vehicles, which
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On June 2, 2010, Ford announced the closure of the Mercury line. The brand was officially discontinued in 2011, and all Mercury branding was stripped from production.
Award-Winning Vehicles

The Mercury Sable repeatedly made Car and Driver magazine’s Ten Best list thanks to its innovative design and influence on the automotive industry. The Sable model enjoyed a popular run from 1985 to 2005, and won the award in 1986, 1990, and 1991.

One of the brand’s lesser known models to make the magazine’s list was the Mercury Mystique. A twin to the Ford Contour, this mid-size sedan was smaller than other vehicles in the division, so it was quite economical. Car and Driver awarded it Ten Best status from 1995 to 1997, although the car never quite caught on with consumers.
Bestselling Mercury Vehicles

Although the Sable and Grand Marquis were two of Mercury’s bestselling vehicles just prior to the division being cut, the brand really hit its apex during the late 1960s and early 1970s. The classic Mercury Cougar pony car remains the most highly sought after Mercury, making it just as popular now as it was when it first rolled off the factory

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