Attitude change

Attitudes determine how we act towards those objects, people and in certain situations. There are thought to be three components to attitudes: your thoughts and beliefs (the cognitive component), your feelings about the idea (the affective component) and how you act towards the idea (the behavioral component). These components are not always consistent with each other but it is perceived that when they are inconsistent it makes us feel an uncomfortable mental state that motivates us to reduce this state. This state is known as Leon Festinger’s theory of Cognitive Dissonance (gawronski). It occurs most commonly when a cognitive and a relevant behavioral component are inconsistent.…

According to the ELM, individuals are likely to change their attitude in order to align with what is socially correct. If she is using a different brand of tampon as opposed to Tampax Radiant, she is not doing all that she can do to mask her period and thus “standing out”. In order for the consumer to perform the socially accepted task of hiding her menstrual cycle, she must switch to Tampax; it is framed as an essential choice. Though not all advertisements utilize both routes of persuasion,…

connection between rhetoric and attitude. I particularly like Burke’s use of the words move and bend in order to textually describe the change from viewing rhetoric as just a means of persuasion, to perceiving it as a means of shaping one’s inclination. After reading this passage, I have come to realize that music, poetry, and even art can be forms of rhetoric because of their primary tendency to influence attitude, with a lack of responsive action, in some cases. However, the passage also urges…

Every possible characteristic should be taking into account including the speaker, the message, and the reserpine. Subjective experience change our behavior and attitude towards. These subjective characteristics will lead to the actions, which is either supporting someone or not. As much as the objective content is strong, without considering the audience characteristics (background, attitudes, behaviors, attribution), you message will not be accepted. Social psychology considers what people…

They surveyed 386 adolescents and tested four hypothesizes. Two hypothesizes were related to ambivalence, which was defines as the attitude toward marijuana use, and two related to risk, which was characterized as the likelihood of future marijuana use based on personality traits and history. The first two hypothesizes were “Adolescents who feel more ambivalent about marijuana use overall will be more easily persuaded by anti-drug messages than those who feel less ambivalent” and “Adolescents…

Explicit attitudes, on the other hand, are attitudes that are made by individuals consciously and therefore expressible. Whether or not attitudes are expressed also depends on social norms and individual’s attitude towards an object to react (Ewoldsen et al., 2014). Ewoldsen et al. (2014) argues that attitude and norms are only likely to influence behavior when the attitude and suggestive norms are activated when the decision is being made. Attitude and suggestive norms does (do) not play a role…

visit the school as soon as possible to unveil the presentation. I felt like I could not control when our presentations were to occur. The last issue unfortunately could not be foreseen. We had wanted to go to Miquelon Lake Provincial Park, but the cold and the snow came early and we didn’t want the children to freeze or be unhappy for our presentation. The actual CSL portion of this class was well executed. I obtained all my paperwork in a timely manner and with ease. Having Stacey Remple…

are viewed by the jury as both an authority on the facts and as an individual who does not mislead. In turn, the jury then views the advocate as likable and worthy of respect. If an advocate is loses credibility effectiveness is lost. Once an advocate loses credibility, it cannot be salvaged. Summarily stated, the advocate’s character entwined with credibility influences the decision-maker, informs the presentation, and envelops the client. In the merciless courtroom, a lawyer's careless conduct…

Gum is a fairly useless product. In the grand scheme of consumerism, very few products are as nonessential. But yet, we are all guilty of purchasing a pack of gum. While choosing what gum to buy is based largely on habit, Extra is attempting to change that. In one their latest, and most successful, commercial, Extra appeals to our primal desires for love and companionship in order to sell a two-dollar pack of gum. However, while this relationship has aesthetic qualities and makes the viewer…

Persuasion isn’t all about being forceful, manipulative, or pushy, but about using subtle tactics to persuade people to do what you want while wanting to do it themselves. Persuasion is a tool that we use and listen to regularly. It’s used when we listen to ads or people promoting various items for sale, when we try to get a friend to join you on an outing, or even getting yourself to do an unwanted task. Persuasion is about “changing or reforming attitudes, beliefs, opinions, or behaviors…