Succinctness, Vs. Smith's Approach To Communication

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future to achieve different results in similar scenarios. Essentially, one can effectively influence behavior by understanding an SJT approach to communication.
Succinctness as an evaluative criterion refers to the theory’s complexity. An effective theory can be expressed as simply as possible while retaining the necessary aspects. SJT, in the most succinct form possible, can be expressed as a theory that predicts whether or not a persuasive attempt will be successful based on message receiver attitudes (Sereno, 2014). SJT focuses on a single psychological variable and does not attempt to complicate its analysis with sub-categorized elements. Although it entails the creation of several measurement scales and considers anomalies such as assimilation
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In trying to convince Smith that abortion is an important issue upon which to judge candidates and policies, only one of the four parties advocated a position close to Smith’s anchor position, (3). Because Smith’s anchor lies at (3), the only person who would have a chance of persuading him would be Judge Pryor, whose anchor lies at (4). Unfortunately, persuasion of highly ego-involved audiences requires a communication campaign utilizing an advocated position adjacent to the receiver’s anchor, and Pryor likely did not have the time to institute such a campaign before Smith reached his decision (“Social Judgment Theory,” 2008). Had the NMA or the WAPC recognized their positions were too far from Smith’s anchor when they began lobbying two years ago, one of them likely could have persuaded him away from (3). Clearly, neither group possesses a firm understanding of SJT or persuasion. And yet, unbeknownst to them, their behavior clearly demonstrates one of the theory’s …show more content…
Successful persuasion, as SJT demonstrates, requires monitoring of ego-involvement levels and careful control of the discrepancy issue between message senders and receivers. By understanding SJT and modifying message positions based on the size of the discrepancy gap, persuasive communicators can be successful in their goals when approaching both highly ego-involved and lowly ego-involved audiences. Returning to the evaluation of SJT, a final consideration is the SJT’s level of consistency, which refers to the theory’s logical basis and the necessity for the theory to neither contradict itself (i.e. internal consistency) nor other theories believed to be just as accurate and accepted (i.e. external consistency). From the description, evaluation, and application of the theory, it is clear that the theory maintains internal consistency and follows a logical methodology; there also no other accepted theories in existence that emphasize ego-involvement as a determinant variable or otherwise defy the theory’s external validity (Sereno, 2014). Although there may be other factors contributing to successful persuasion—as SJT focuses primarily on the psychological variable of ego-involvement and overcoming discrepancy—these factors are likely overshadowed in importance by the two aforementioned issues. Of course,

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