Daniel H. Pink begins his book talking about Normal Hall, a man who is known to be the last Fuller Brush Salesman in the state of California. Pink uses Hall to demonstrate how sales have changed in the last decade: from door-to-door salesman to 1-click online purchases. He discusses that nowadays, is extremely easy to research and buy products online in comparison of how it used to be before the internet existed. Previously, salesmen worked as intermediaries between the company and the customer, however, according to Pink, they have become superfluous by only prolonging the time and raising the price of commercial transactions.
Furthermore, the author writes about how one out of every nine American workers acknowledge they work in sales, but here is the twist: the other eight are also involved in some form non-sales selling, but they do not realize it. Today, people are not only selling tangible products, but also ideas, services and techniques. For example, lawyers sell juries on a verdict, teachers sell students on the value of paying attention, employees make pitches to new clients, and people sell themselves on social media. In conclusion, everyone is now involved in sales, either in its traditional form or on its non-sales variation.
Commentary …show more content…
As a communications professional, I found this chapter truly insightful, especially because Pink explains that we now spend a decent amount of time trying to move others by either persuading, convincing or influencing them so that we both get what we want. This concept covers everything from palpable products to intangible things as attention or effort. Finally, I do believe the content of this chapter is valuable to anyone who is interested in getting introduced in the world of
Furthermore, the author writes about how one out of every nine American workers acknowledge they work in sales, but here is the twist: the other eight are also involved in some form non-sales selling, but they do not realize it. Today, people are not only selling tangible products, but also ideas, services and techniques. For example, lawyers sell juries on a verdict, teachers sell students on the value of paying attention, employees make pitches to new clients, and people sell themselves on social media. In conclusion, everyone is now involved in sales, either in its traditional form or on its non-sales variation.
Commentary …show more content…
As a communications professional, I found this chapter truly insightful, especially because Pink explains that we now spend a decent amount of time trying to move others by either persuading, convincing or influencing them so that we both get what we want. This concept covers everything from palpable products to intangible things as attention or effort. Finally, I do believe the content of this chapter is valuable to anyone who is interested in getting introduced in the world of