Goals, Plans, Action theory (G-P-A)
This theory is structured as a process involving three components namely goals, plans and action
1. Goals
Goals are the first component in the process. They are defined as future states that one wants to attain. Goals are of two types; the primary and the secondary goals.
a) Primary goals
Primary goals are …show more content…
According to (Dillard, 4), people find ways to convince others for a variety of reasons. In trying to communicate a message, individuals express what they are interested in. Because the dynamics of behavior influence are so diverse, the Goal-Plan-Action theory explains a simple acceptable idea about communication which involves three components. The first component is the goals which were defined as future states of affairs that one seeks to achieve in future. The goals motivate the plans. Plans are acceptable behavior that is needed to achieve goals.
In summary, the Goal-Plan-Action theory is of the idea that goals motivate us to communicate. Therefore, what one wants to achieve encourages them to speak. The theory is still very relevant and applicable today. It can be used in many scenarios including counselling, negotiation among others. an example of its use is during negotiation when purchasing a product. A woman wants to buy a dress for a wedding ceremony. Upon asking for the price of the dress they want to purchase, she realizes that it expensive than she can afford. The goal here is to buy the dress. Because they want the dress at any cost, that will push the woman to bargain for the price of the dress. It is evident that the goal is motivating the plan. The plan is to bargain the price. If she succeeds to buy the dress, then the action has been