Speaker's Credibility Analysis

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Speaker’s Credibility is a strategy that use Trustworthiness to raise the reliability by arguing against self- interest, and working against your own interest makes people who know your ideas more persuaded. For instance, Donald Trump, a presidential candidate, suggest a tax policy that would tax individuals with 25 percent, 20 percent, 10 percent and zero. He also argues that this plan is against his self-interest since he will pay a more tax than before. One-sided appeal is another persuasion way to use when people are on your side. It will show the people only their candidate’s point of view without any different opinion. That being said, when a candidate has an event with his supporters he should not introduce other candidates’ planes. …show more content…
For instance, giving an ice cream or free food before an event make the opposed people more leaning to receive your views. In this case, Fear appeals could be also used, only when it coupled with behavioral recommendation. As an example, Democratic candidate could say something like “Last time we had a republican president, we had war in the wrong time and wrong place with thousands of death and wounded heroes, but if a Democrat become president we will refuse to put any American soldier on the ground in the wrong time and place”. Additionally, using the central rout processing of the Elaboration Likelihood Model is better choice if the people are against your views because the audience need more effort to persuade them. In fact, this route need a strong and quality argument with evidence. For example, to argue that in the US criminal justice system is week and more people are in Jail than China, you need data or number of the prisoners, and comparison of the Population of both countries. Political Campaigns usually use Propaganda, even when the target audience is the opposite side. Lesser of two evil is type of comparing both sides propaganda where the idea is presented as the least offensive option. For example, you can say something like “we, as candidates, both are against gun control, …show more content…
Every possible characteristic should be taking into account including the speaker, the message, and the reserpine. Subjective experience change our behavior and attitude towards. These subjective characteristics will lead to the actions, which is either supporting someone or not. As much as the objective content is strong, without considering the audience characteristics (background, attitudes, behaviors, attribution), you message will not be accepted. Social psychology considers what people think, feel; what are their attribution and construal a very important factor for predicting a behavior. In conclusion, if you don’t consider the subjective experience of the people you will most likely to get rejected faster, for example, having an event with people support and oppose your side, with no appropriate room temperature for four hours. Even if you message was 100% persuasive and has a strong argument you will not gain supporters and you might lose yours. On the other hand, if you have a perfect subjective characteristics, with week argument in an event. You will have people’s attention but probably they will not vote for you without a serious and credible

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