Features Of Persuasion

Superior Essays
Persuasion isn’t all about being forceful, manipulative, or pushy, but about using subtle tactics to persuade people to do what you want while wanting to do it themselves. Persuasion is a tool that we use and listen to regularly. It’s used when we listen to ads or people promoting various items for sale, when we try to get a friend to join you on an outing, or even getting yourself to do an unwanted task. Persuasion is about “changing or reforming attitudes, beliefs, opinions, or behaviors toward a predetermined outcome through voluntary compliance” (Mortensen 9) and considering we use it regularly, how does it work and how can we use it to it’s maximum influence? There’s several key features that are used for persuasion. Effective communication, …show more content…
People tend to judge a person on first sight, and their judgement influences their decision to be persuaded or manipulated. It also inclines us to label a person as “bad” or “good.”And once we label the person, it tends to stay until you really get to know them. Like if a “bad” looking individual was trying to persuade you to donate money for a good cause, you’d probably say no because a sketchy looking person was asking and call it an act of manipulation. The appearance and behavior of an individual is very important when they attempt to persuade someone. Factors like looking neat and clean, having good posture, or displaying normal behaviors increases the chance that one will be persuaded by this neat looking person that’s giving off a sense of trust compared to an unkept and erratic individual trying to persuade you. Behaviors such as being humorous or smiling creates a connection and gives the individual a friendly and accepting vibe (Dutton). Body language is always being read by us and by others, and even if we aren’t aware of it, our subconscious is constantly interpreting these behaviors (Mortensen 54). Signs like fidgeting means nervousness, or legs pointed away in another direction could mean disinterest. Both persuaders and manipulators make use of their body language. From making enough eye contact to the placement of their hands, and the direction of their legs are …show more content…
“People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions” (Mortensen 84). Using the right word choices, and the right tones helps one communicate with another person. Mastering the power of words can control how one interprets things. For example, a waiter who suggests a dish and can describe it in vivid detail will persuade a customer to order that dish, in comparison to a waiter just saying the dish without describing it at all. Despite the influence of verbal communication, silence is also important. We use silence to allow the other person to talk, to create a tension, or to express our feelings without words. Silence can be nerve wracking especially when you get in trouble. Imagine getting called to the office for no reason at all, and your boss just sits there with their eyes locked onto you, arms and legs crossed, and remaining silent for what feels like a long period of time. You would probably start getting fidgety and answer back to whatever they have to say honestly out of fear and

Related Documents

  • Superior Essays

    An Academic Review of the Following Text: Cialdini, Robert B. Influence: The Psychology of Persuasion. New York: Collins, 2007. Print. Summary Weapons of Automatic Influence…

    • 1201 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Persuasion is the act of urging someone to do something. Some people may try to persuade others by being subtle and trying to make them do or believe something without them knowing whereas others will get straight to the point. There are innumerable different types or forms of persuasion. In the book Julius Caesar, Brutus and the conspirers assassinate Caesar in the attempt to save Rome. Brutus speaks at his funeral to try to persuade the commoners that what he did was appropriate.…

    • 699 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Heinrichs pulls the audience in deeper with examples and cheerful writing. In the first part of his book is about getting the audience to make a decision the speaker wants. It’s about trying to manipulate them. The other half is about using ethos, logos, and pathos as an advantage in an argument. Explanations are given to teach the average person how to learn the art of persuasion and how to use another person’s vulnerability for their own personal advantage.…

    • 865 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Persuasion relies on means of communication that influences beliefs, attitudes, and values. Philosophers throughout the course of history have encountered many dilemmas involving such. Galileo Galilei, an Italian philosopher is a prime example of a man who faced resistance in his act of persuasion. Considering his background, Galileo’s agenda was to argue the value of the Bible against the many discoveries of science. His pro science position, created a discrepancy amongst the people.…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    1. The word persuasion turns some people off. What negative connotations can it have? Persuasion is a overwhelming push in daily life and has a major influence on society and a whole. Politics, legal decisions, mass media, news and advertising are all guided by the competence of persuasion, and influence us in turn.…

    • 391 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Being able to identify these key elements of persuasion is an important skill when reading our sources because it can reflect on what you intend to write…

    • 1062 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivation, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward an event, idea, or objects, by using written or spoken words to convey information, feelings or reasons. Persuasion, often used as a tool in the pursuit of personal gain, such as election campaigning or as a sales pitch. Persuasion can also be interpreted as using one’s personal or positional resources to change people’s behaviors or attitudes.…

    • 460 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    This type of persuasion performed before an audience is not only a matter of proofs and arguments with the emotional attitudes and the credibility. You can also define rhetoric as the ability to see that there audience and conceal their real aims, since someone who just wants to communicate the truth could be straight forward and…

    • 535 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Rhetoric Persuasion Essay

    • 569 Words
    • 3 Pages

    Rhetoric: persuasion at its finest Rhetoric is the art of persuasion. There are three parts to rhetoric. Logos, ethos, and pathos are the three parts and some of them are more important than the rest. I think that pathos is the most important and I will tell you later why I think. Without all three it will not work as well.…

    • 569 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Most females use body language to communicate with their friends as well as to attract the attention of their potential mates. Not only do they command attention, they also use body language to keep their mates attention and to make sure that other females know to stay away form their mate. They use hair…, eyes…, body…. , and/or hand movements to send signals or clues to identify and lure their potential mate into contacting them. In most cases, as a last resort, and only if the potential mate is worthy will they actually use their verbal skills to communicate.…

    • 1381 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    There are three types of brainwashing, all of which can be used to devastating effect on a human being. There are three methods of thought reform, otherwise known as brainwashing, which are Persuasion, Compliance, and Education. In addition, some personality traits make a person much more susceptible to brainwashing than others. There is substantial evidence that brainwashing was used during the Korean war on American Prisoners of War. Currently brainwashing is being used in many cults and extremist groups around the world.…

    • 691 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Not every audience member will take what is said as complete truth. In turn the effectiveness of the persuasion could ultimately fail. I say this because of the advancement in technology. If the listener is not sure what to do in a situation they may look to the internet to find out what others in similar situations have done. Or maybe there needs more convincing because the beliefs that the listener previously had where been embedded.…

    • 2020 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Arguing and debating is an important part of the human existence. Yet few people find themselves able to properly argue and win. One man, Jay Heinrichs, uses his knowledge in rhetoric, the art of arguing and persuasion, to write Thank You for Arguing. Heinrichs splits his book into four parts, offense, defense, advanced offence, and advanced defense. The first part, “Offense,” lays out the basics of arguing, starting with “Set Your Goals” so that you know what to argue about and how to go about arguing.…

    • 705 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Persuasion - Persuasion is when someone sways your opinion towards theirs. In the Egyptian Revolution, the president tried to persuade his people into liking him. Today in news, riots, and protests people use persuasion as their greatest weapon. Boycott - A boycott is when a group of people stop doing or getting involved with something. For example during the Egyptian Revolution people boycotted rigged elections to show that they wanted change.…

    • 897 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This type of persuasion was always patrons trying to persuade us to let them be the one exception to the rules. There was an immeasurable amount of persuasion techniques used. Fear, guilt, anger, cause and effect, nonverbal, and attempting change of syntax just to name a few. I didn’t even have names for all of the techniques used against me before taking this class. One case in particular in which I was genially afraid was this woman who didn’t buy tickets for her daughters show ahead of time and the show had since sold out.…

    • 1140 Words
    • 5 Pages
    Improved Essays