Swoosh

Nike’s headquarters is located in Beaverton, Oregon and was originally known as Blue Ribbon Sports. In 1971 the iconic “swoosh” was introduced to the public and in 1972 the company’s name was changed to Nike after the Greek goddess victory (1). The first “brand ad” for Nike was “There is no finish line”, and in 1988 a debut for “Just Do It” appeared (1). Since then, the “swoosh” and “Just Do It” have become icons for the company. Throughout the 1980’s Nike expanded its product line to encompass many sports and religions throughout the world. By doing this Nike began to be a part of the textile industry including apparel footwear and accessories. This company’s major products and services include the design, development and worldwide marketing…

it’s shown from billboards, television to social media like Facebook, Twitter, and so on. The background information about the three famous words was surprisingly inspired by a murderer named Gary Gilmore. Gilmore was charged for robbery and the murders of two men. He was executed by a firing squad before his death, “They asked him if he had any final thoughts and he said: ‘Let’s do it.”(Hype beast).After his last words he then was shot down by the firing squad. This inspired Dan Wieden’s…

Are you a swoosh addict or a stripe aficionado? In this case the power of the swoosh would have to come up on top. Nike’s sport research laboratory (NSRL) is a key factor in Nike’s success, This lab helps create new ideas on shoes, etc. It also gives them cutting edge because other companies don’t have these labs. Nike brings in more revenue through their shoe industry than any other company in their category of selling. Nike’s net worth is triple the worth of Adidas according to Forbes.…

Most multinational corporations that use sweatshop workers originated in the United States. Companies like Nike, Walmart, and Disney are all responsible for overworking and exploiting thousands of people in foreign countries. Even though these U.S. companies make millions of dollars off of these workers, they often refuse to acknowledge their suffering and try to avoid people that want to expose the injustices in sweatshops. For exmaple, in "Beyond the Swoosh," Jim Keady tried multiple times to…

After viewing “Nike Sweatshops: Behind the Swoosh” I gained a new perspective on the company that is loved by so many, including myself. My whole life I have worn Nike and never put much thought into where the product was coming from. After watching this documentary I find it disturbing how little Nike cares about their employees’ wellbeing, as well as the wellbeing of the other members of that community that are suffering from the lack of effort by the company. In my opinion, when it comes to…

This piece of rhetoric in the medium of a cartoon states that Nike is contradicting a healthy life, and are also promoting abuse. In this cartoon the creator uses black and white colors to obtain the viewers’ attention. The creator avoids distractions because the secondary and primary audiences are witnesses to the absurd violence that is happening in third world factories. The colors explain the raw abuse that employees are facing day by day with the employers. Another Implied claim is that the…

figure out where the plane crashed. I realized It crashed back towards the Indian village. I started running towards the plane knowing that getting there is the only way I could survive. Pg4 I saw it and started running faster than I ever had. I saw cans of food in the cockpit of the plane.”I guess I’ll have to stay here until a helicopter comes to look if there are any survivors like me”, I said to myself with relief, “I had found shelter.” I found the flare gun and got cushions from…

a multimedia search engine and a peer-to-peer sharing service. Interestingly, according to P.J Huffstutter, in his article “Scour Files for Bankruptcy Protection, written on October 13th, 2000, in the Los Angeles Times, Scour Inc. declared bankruptcy in 2000 due to numerous lawsuits around the notion of copyright infringement (Huffstutter). However, this did not stop Travis Kalanick from innovating new ideas. In 2001, with the same engineering team from Scour, Travis Kalanick launched a new…

The Consumers Fetish for the Swoosh Consumers around the world have been captivated by Nikes trademark “swoosh”, and even though the malpractices of Nike are widely discussed and taught, consumers still flock to “just do it” and by the newest pair of Nike runners. While viewing Nikes commercial “Find Your Fast”, Marx’s theoretical concept of commodity fetishism can be seen through the use of the commodification and fetishism of celebrity athletes to distract consumers from the reality of the…

felt watching Michael Jordan play basketball. Along with the notion that perhaps he can eventually become an exceptional basketball player like Michael Jordan. Finally, all three of these advertisements are unified by Nike’s well known logo the Nike swoosh. This creates an association that Nike and LeBron James are partners in the advertisements. This is important because not only will this increase sales for Nike, but also create a bigger fan base for James. Nike was confident enough in the…