Page 1 of 11 - About 109 Essays
  • Nike: Adidas, Under Armor, And New Balance

    Nike’s headquarters is located in Beaverton, Oregon and was originally known as Blue Ribbon Sports. In 1971 the iconic “swoosh” was introduced to the public and in 1972 the company’s name was changed to Nike after the Greek goddess victory (1). The first “brand ad” for Nike was “There is no finish line”, and in 1988 a debut for “Just Do It” appeared (1). Since then, the “swoosh” and “Just Do It” have become icons for the company. Throughout the 1980’s Nike expanded its product line to encompass many sports and religions throughout the world. By doing this Nike began to be a part of the textile industry including apparel footwear and accessories. This company’s major products and services include the design, development and worldwide marketing…

    Words: 1723 - Pages: 7
  • Nike Swoosh

    Are you a swoosh addict or a stripe aficionado? In this case the power of the swoosh would have to come up on top. Nike’s sport research laboratory (NSRL) is a key factor in Nike’s success, This lab helps create new ideas on shoes, etc. It also gives them cutting edge because other companies don’t have these labs. Nike brings in more revenue through their shoe industry than any other company in their category of selling. Nike’s net worth is triple the worth of Adidas according to Forbes.…

    Words: 1391 - Pages: 6
  • Nike Sweatshops Behind The Swoosh Analysis

    Most multinational corporations that use sweatshop workers originated in the United States. Companies like Nike, Walmart, and Disney are all responsible for overworking and exploiting thousands of people in foreign countries. Even though these U.S. companies make millions of dollars off of these workers, they often refuse to acknowledge their suffering and try to avoid people that want to expose the injustices in sweatshops. For exmaple, in "Beyond the Swoosh," Jim Keady tried multiple times to…

    Words: 663 - Pages: 3
  • Nike Sweatshops Behind The Swoosh Essay

    After viewing “Nike Sweatshops: Behind the Swoosh” I gained a new perspective on the company that is loved by so many, including myself. My whole life I have worn Nike and never put much thought into where the product was coming from. After watching this documentary I find it disturbing how little Nike cares about their employees’ wellbeing, as well as the wellbeing of the other members of that community that are suffering from the lack of effort by the company. In my opinion, when it comes to…

    Words: 723 - Pages: 3
  • Rhetorical Analysis Of Nike

    This piece of rhetoric in the medium of a cartoon states that Nike is contradicting a healthy life, and are also promoting abuse. In this cartoon the creator uses black and white colors to obtain the viewers’ attention. The creator avoids distractions because the secondary and primary audiences are witnesses to the absurd violence that is happening in third world factories. The colors explain the raw abuse that employees are facing day by day with the employers. Another Implied claim is that the…

    Words: 770 - Pages: 4
  • Uber Technologies Case

    a multimedia search engine and a peer-to-peer sharing service. Interestingly, according to P.J Huffstutter, in his article “Scour Files for Bankruptcy Protection, written on October 13th, 2000, in the Los Angeles Times, Scour Inc. declared bankruptcy in 2000 due to numerous lawsuits around the notion of copyright infringement (Huffstutter). However, this did not stop Travis Kalanick from innovating new ideas. In 2001, with the same engineering team from Scour, Travis Kalanick launched a new…

    Words: 1230 - Pages: 5
  • Lebron James Advertising

    felt watching Michael Jordan play basketball. Along with the notion that perhaps he can eventually become an exceptional basketball player like Michael Jordan. Finally, all three of these advertisements are unified by Nike’s well known logo the Nike swoosh. This creates an association that Nike and LeBron James are partners in the advertisements. This is important because not only will this increase sales for Nike, but also create a bigger fan base for James. Nike was confident enough in the…

    Words: 1291 - Pages: 6
  • Essay On My Favourite Vacation Destination

    the ocean to just enjoy yourself? My favorite budget vacation spot in the world, Cameron, Louisiana, is beautiful,peaceful,relaxing, and calming, and lots of fun. Some of the most beautiful things in Cameron, Louisiana, is the beach, the dolphins and boats, and all the seashells. First of all, at the beach the beautiful white sand almost looks like snow covering the winter ground. You begin to notice that on the sand of the beach there is numerous types of different shapes and colors…

    Words: 897 - Pages: 4
  • Blue Ribbon Sports: Toys And Soes

    by its founders Bill Bowerman and Phil Knight. During the initial phases of the company Blue Ribbon was known for the distribution of sports shoe to the eastern part of the world, major takers were the Japanese. In 1964- 1300 pair of shoes were sold to the Japan alone creating $8000 revenue for the company. 1965, they had their full time employees and it was in the market as BRS making sales of about $20,000. The Employees initially sold the shoes from the back of their cars (Boot Space) until…

    Words: 1897 - Pages: 8
  • Who Is To Blame For Unintentional Torts

    For example Nike, Just Do it and the Nike swoosh symbol are all protected by trademarks and no other company can use these symbols without permission or paying a licensing fee to…

    Words: 548 - Pages: 3
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