Strategic Communication

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    Strategic Communication

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    Strategic communication is the ability to understand and utilize the essential communication skills in any business and professional settings. In the light of fluctuations in world business, communication skills play a key role toward a successful professional development within organizations. Consequently, any organization that does not strategically communicate to its customers and employees will more likely not survive. The recent revolution in technology has opened more doors and opportunities for companies, no matter how big or small, to advance their performance and improve their communication skills. Modern technology has been generally able to add extra value to companies’ operations and communication skills. Therefore, businesses nowadays…

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    community, but members of many globalized communities, our personal and our organization’s communication skills will continue to evolve and expand in many different channels, many of which have not been invented, but may well be in use in the next five years. After careful thought and exploration, I chose to major in Strategic Communication because I realized the amazing and personal impact, communication has on both an individual and a business. To be a successful strategic communicator in…

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    The article An introduction to strategic communication, by Gail Fann Thomas and Kimberle J. Stephens, discusses the emerging style of communication known as strategic communication. This is a relatively new branch that is being studied, lying somewhere on the crossroads of management strategies and communication. There is much disagreement on the definition and boundaries of this field of study, so the article instead chooses to explore it by using three lenses: strategy, communication theory,…

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    Key Components VALUE Business impact if not approved Strategic Communications Plan Ensure one clear, credible, strong and loud voice in the market. Communicate a concise and consistent value proposition and ensure messaging cadence, consistency across all markets. Provide strategy, messaging direction to cross-functional team including Regions and Corporate Functions such as Marketing, PR and Product. Risk of disparate goals, priorities and messages across the 19 markets. Lack of brand…

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    “Too often, strategic communication is too little, or comes too late, when involved with a child fatality or serious injury”, (Blake, et.al, 2013). In the city of Memphis, the goal is to implement a strategic communication plan to avoid such tragedies in our communities. Effective communication and strategic planning can help our team and the communities we serve through developing proactive plans to avoid reactive planning. By analyzing the current situational analysis from…

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    The U.S. military plays an instrumental supporting role in strategic communication, primarily through information operations, public affairs, visual information, and defense support to public diplomacy. The PECOM and especially the case of Philippines, where they actively engage with Philippine’s military and civilians should be focused maintaining support of the relevant population to the US mission and the U.S.-Philippines Mutual Defense Treaty. Therefore, an effective IO based on…

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    one being from a leadership perspective. Communication is the foundation of innovation and just about everything else the organization does, therefore communicating early and often is key in the military. The U.S. military plays an instrumental supporting role in strategic communication. The communication capabilities of today greatly amplifies the impact and speed of change in foreign and domestic public opinion and the succeeding influence on activities of the U.S. government. One of my early…

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    Introduction Organizational communication is defined by Eisenberg, Goodall and Trethewey (2014) as “the interaction required to direct a group toward a shared goal” (p. 4). Communication is one of the most vital pieces of success for people and organizations. Communication is how information is shared amongst individuals, allows people to interact with one another, and can lead to a better understanding of organizing (Eisenberg et al., 2014). In the following sections I will discuss the four…

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    The following resources were helpful in gaining experiences when working in pairs and groups: Cross-cultural competency, Relationship and Team Development, Strategic Planning, Vision and Goals, Values and Identity, and Strategic Communication. What did you talk about and do with your partner and in your group? All team members in our group are from different background and having different culture. Using engaging across differences resource, we talked about backgrounds, skill sets, and ideas, so…

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    means to resolve interactional problems, to negotiate meaning, to stay in the their attempt to explain CSs, Faerch and Kasper (1983) elaborated a psycholinguistic framework where they located CSs in a general model of speech production divided into a goal, a plan and an action (or execution) to reach the goal. Thus, they view CSs as potentially cognizant plans for solving what to an individual presents itself as a problem in reaching a communicative goal, Faerch and Kasper (1983). This…

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