Key Components VALUE Business impact if not approved
Strategic Communications Plan Ensure one clear, credible, strong and loud voice in the market.
Communicate a concise and consistent value proposition and ensure messaging cadence, consistency across all markets.
Provide strategy, messaging direction to cross-functional team including Regions and Corporate Functions such as Marketing, PR and Product. Risk of disparate goals, priorities and messages across the 19 markets.
Lack of brand clarity.
External Communications
• Manage and implement product and services support. including pricing plans and promotions, brand initiatives, product launches, customer-based initiatives, sales initiatives and local market initiatives.
• National …show more content…
Loss of sales to competitors.
Social Campaigns Implement messaging template and editorial calendar to create awareness of Sprint Business products and services for use by sales makers.
Leverage Digital Team and Corp Comms Social Program. No on-line voice.
Missed opportunity for customers and employees to share feedback.
Competitive disadvantage.
Thought Leadership Engage with key industry leaders to articulate Sprint Story.
Positon KGK as the face of Sprint General Business. Loss of voice in marketplace, decreased sale, lack of means to maintain reputation.
Event Support
• Key messages, FAQs, Executive Talk Tracks, speaker and executive support, some on-site support to staff media briefings.
Drives sales, raise awareness for service offering by garnering earned media.
Improves perception that Sprint offers unique services that helps businesses run more efficiently or differentiate themselves.
Missed opportunity to positively impact Sprint Brand Awareness.
Intended to positively impact Net Promotor Score and drive sales.
Third Party Accolades
• Industry Awards
• Customer Testimonials Positions Sprint General Business as an industry
Strategic Communications Plan Ensure one clear, credible, strong and loud voice in the market.
Communicate a concise and consistent value proposition and ensure messaging cadence, consistency across all markets.
Provide strategy, messaging direction to cross-functional team including Regions and Corporate Functions such as Marketing, PR and Product. Risk of disparate goals, priorities and messages across the 19 markets.
Lack of brand clarity.
External Communications
• Manage and implement product and services support. including pricing plans and promotions, brand initiatives, product launches, customer-based initiatives, sales initiatives and local market initiatives.
• National …show more content…
Loss of sales to competitors.
Social Campaigns Implement messaging template and editorial calendar to create awareness of Sprint Business products and services for use by sales makers.
Leverage Digital Team and Corp Comms Social Program. No on-line voice.
Missed opportunity for customers and employees to share feedback.
Competitive disadvantage.
Thought Leadership Engage with key industry leaders to articulate Sprint Story.
Positon KGK as the face of Sprint General Business. Loss of voice in marketplace, decreased sale, lack of means to maintain reputation.
Event Support
• Key messages, FAQs, Executive Talk Tracks, speaker and executive support, some on-site support to staff media briefings.
Drives sales, raise awareness for service offering by garnering earned media.
Improves perception that Sprint offers unique services that helps businesses run more efficiently or differentiate themselves.
Missed opportunity to positively impact Sprint Brand Awareness.
Intended to positively impact Net Promotor Score and drive sales.
Third Party Accolades
• Industry Awards
• Customer Testimonials Positions Sprint General Business as an industry