Singapore Airlines

Singapore Airlines As with most things in life the only constant, is change. Similar to one’s personal life their business life is just as complex and ever changing. Today 's business environment requires that organizations, like Singapore Airlines, to undergo change on a constant basis in order to remain competitive. These changes may be minor, or may be something major such as in refocusing the overall strategy of the organization. It is up to the change manager to effectively move the organization forward, at minimal cost, from its current state to its desired state in such a way that it will continue to be a successful thriving organization with a long future ahead. Kotter (1996) suggests no one is immune to the changing forces within…

Singapore Airlines Limited (SIA; C6L; SGX) is the airline company of Singapore that operates from its hub at Changi Airport and offers aremarkable customer service. SIA is considered as a Singaporean national symbol and icon and It has a strong effect in East Asia, Southeast Asia, South Asia and Oceania. Singapore Airlines is the flag carrier that operates the world’s largest passenger aircraft Airbus A380 first time in the history. SIA also has many air-line-related subsidiaries, such as…

opportunities and threats (SWOT) of Singapore International Airlines (SIA). In additional of the core competencies of the company, their relevance vision and mission statement. At the end, we will sum up with the strategy undertaken by SIA in the case study by justifying the merits and demerits of SIA’s strategic response. 1.2 Background Incorporated on 28 January 1972 as Mercury Singapore Airlines, it was renamed Singapore Airlines on 30 June the same year. Mercury Singapore Airlines was…

Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…

is easy to say that Singapore Airlines has grown to develop as the renowned leader of creativity and innovation within the airline industry and has continuously overtaken other competitive airlines in the industry for many years. This can be fourthly expressed by looking at the fact that Singaporean Airlines has not suffered a loss on annual records since the company was founded in the 70’s. The accomplishments and achievements of Singapore Airlines is formed the company’s skill to innovate by…

and environmental forces affecting an industry and its incumbent organizations: • Political: Singapore Airline is the national air carrier for the company and it represent the country by carrying its national flag thus if the country has any national political problem will have a major impact on the operation of the airline industrial. • Economic: The major effect on Airline business is Fuel and since the growth in price will reflect on the company to pass some of the cost to its customers. and…

1.0 Question 1 Singapore Airline (SIA) is a well-known airline for its excellent services and also the product quality they offer to the customer (Kossmann, 2006). Two theories will be used which are Drucker’s seven tasks of tomorrow’s manager and the cultural web in order to relate how SIA is a world class provider. 1.1 Drucker’s Seven Task Tomorrow’s Manager SIA targets to serve the best product for its passenger, plus the best customer service they can provide. Thus, to achieve their…

Business And Management Challenges Report by Kim Donggue 1. Profile of Singapore Airlines Singapore Airlines, or SIA, is the national airliner of Singapore which established on the year of 1972. With its home being located at Changi International Airport, according to their website, it currently has direct flight services to more than 60 destinations, 30 different countries worldwide. Singapore Airlines has Scoot, Tigerair and SilkAir as their subsidiaries. Current C.E.O. of Singapore Airlines…

1.0 Before Singapore International Airlines (SIA) was implemented. It started off with the name Malayan Airways Limited (MAL), (MAL) started with 3 scheduled flights every week to Kuala Lumpur, Ipoh and Penang. After 5 years, more planes were bought to enable more flights to head out to many other different countries. (Singapore Airlines, 2014). In 1965 is when Singapore gained its independence from Malaysia, both countries decided to joint alliance and control the airline in 1966, renaming it…

1.0 Introduction Singapore Airlines (SIA) is a widely known airline in the world. According to world ranking 2014, SIA was ranked as second best airline. It has been in this airline industry for 43 years, a long period for a baby boy to grow into an adult man and it shown how well-experienced is Singapore Airline. A drive for Singapore Airline is keeping the right objectives all the time – customer satisfaction. With customer satisfaction grow, SIA gain more loyal customers and allows it be…