1.0 Introduction
1.1 Purpose
The purpose of this essay is to discuss the key strengths, weaknesses, opportunities and threats (SWOT) of Singapore International Airlines (SIA). In additional of the core competencies of the company, their relevance vision and mission statement. At the end, we will sum up with the strategy undertaken by SIA in the case study by justifying the merits and demerits of SIA’s strategic response.
1.2 Background
Incorporated on 28 January 1972 as Mercury Singapore Airlines, it was renamed Singapore Airlines on 30 June the same year. Mercury Singapore Airlines was previously part of Malaysia-Singapore Airlines (MSA). On 25 January 1971, the Malaysian and Singapore governments announced that MSA would split, which resulted …show more content…
SIA organising a series of fund-raising events to encourage our staff to help make a difference in the communities that they serve as our customers from all walks of life are foremost in our minds all the time and we go extra mile to exceed their expectations. By doing so, we developed product innovations which gives it further competitive advantage which includes investment in leading-edge technology. Staff training and development has always been a cornerstone of Singapore Airlines’ corporate …show more content…
To begin with is their practical administration brilliance. This core competency is joined and kept up by business methodology, for example, administration procedure by conveying and persuading workers to develop SIA notoriety alongside its main goal, overseeing vital assets by making and overseeing backups to enhance Singapore Carriers as completely its astounding administrations and esteeming system where Singapore Carriers have assembled great long haul association with its providers, accomplices and coalitions to guarantee constantly its superb standard administrations in high value touchy market. Moreover, thorough administration plan and advancement, add up to advancement, benefit and cost awareness instilled in all representatives, all-encompassing staff improvement, and harvesting of key cooperative energies through related enhancement and world-class framework are consistently developing its core
1.1 Purpose
The purpose of this essay is to discuss the key strengths, weaknesses, opportunities and threats (SWOT) of Singapore International Airlines (SIA). In additional of the core competencies of the company, their relevance vision and mission statement. At the end, we will sum up with the strategy undertaken by SIA in the case study by justifying the merits and demerits of SIA’s strategic response.
1.2 Background
Incorporated on 28 January 1972 as Mercury Singapore Airlines, it was renamed Singapore Airlines on 30 June the same year. Mercury Singapore Airlines was previously part of Malaysia-Singapore Airlines (MSA). On 25 January 1971, the Malaysian and Singapore governments announced that MSA would split, which resulted …show more content…
SIA organising a series of fund-raising events to encourage our staff to help make a difference in the communities that they serve as our customers from all walks of life are foremost in our minds all the time and we go extra mile to exceed their expectations. By doing so, we developed product innovations which gives it further competitive advantage which includes investment in leading-edge technology. Staff training and development has always been a cornerstone of Singapore Airlines’ corporate …show more content…
To begin with is their practical administration brilliance. This core competency is joined and kept up by business methodology, for example, administration procedure by conveying and persuading workers to develop SIA notoriety alongside its main goal, overseeing vital assets by making and overseeing backups to enhance Singapore Carriers as completely its astounding administrations and esteeming system where Singapore Carriers have assembled great long haul association with its providers, accomplices and coalitions to guarantee constantly its superb standard administrations in high value touchy market. Moreover, thorough administration plan and advancement, add up to advancement, benefit and cost awareness instilled in all representatives, all-encompassing staff improvement, and harvesting of key cooperative energies through related enhancement and world-class framework are consistently developing its core