Flag carrier

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  • Cathay Pacific Case Study

    Introduction Cathay Pacific is the largest airline of Hong Kong. The airline flies passenger and cargo to 200 destinations in 52 countries worldwide. Including: Los Angeles, London, France, Abu Dhabi, Amsterdam, Beijing, Dubai, Frankfurt, Mexico City and Miami. The airline was founded on 24 September 1946 by Australian Sydney H. de Kantzow and American Roy C. Farrell. Cathay Pacific is known for making the first ever non stop transpolar flight over the north pole. The company is the third largest airline in the world and it has won the "World 's Best Airline" award four times, more than any other airline. Mission Cathay Pacific’s mission is to be the world’s best airline. Being the best means that we always strive to excel in everything we do. Our dynamic team provides the highest quality service so that our customers are happy they chose Cathay Pacific. Overall Goal To promote Cathay Pacific’s philosophy of a ‘Life Well Travelled’ as more memorable, meaningful and rewarding flying experience. With the objection of increasing brand awareness as well as international market share. Marketing objectives • Increase brand wearies in the international market • Increase international market share Increase ticket sails Promote Cathay Pacific’s philosophy of a ‘Life Well Travelled’ Target Market Cathay Pacific targets manly business travelers. They fly from Hong Kong, Europe, North America and Asia. A lot of time being executives for medium or six size corporates. The tickets…

    Words: 746 - Pages: 3
  • Tata Airlines Case Study

    Tata Sons, a separation of Tata Sons Ltd. (now Tata Group) was created by J. R. D. Tata in 1932. [17][18] The aviator Nevill Vintcent had an believed to run mail flights from Bombay and Colombo that related alongside the Regal Airways flights from the United Kingdom. He discovered a advocate for his strategies from J. R. D. Tata of the Tata Iron and Steel Company. Later three years of arbitrations Vintcent and Tata attained a contract to hold the mail in April 1932 and in July 1932 the Aviation…

    Words: 1040 - Pages: 5
  • British Airways Audit Report

    An Audit Report of the Business Current Position of British Airways Introduction For many years, British Airways (BA) has been commanding heavy presence in the airline industry worldwide. However, this phenomenon has been exhibiting a declining trend; something which many stakeholders are getting attention of. Nevertheless, the BA still have a chance to compete effectively both in Europe and globally. In this regard, this section of this assignment evaluates the current business position of this…

    Words: 1509 - Pages: 7
  • Pros And Cons Of Airline Deregulation

    Godwin, Stephen R., and Mark R. Dayton. "Airline Deregulation." Issues In Science & Technology 8.2 (1991): 78. MAS Ultra - School Edition. Web. 10 Feb. 2016. The whole pdf report serves as logos for the author to make his points valid. The article seems unbiased because it explore both the merits and demerits of the deregulation act. The graph of safety shows huge increase in safety after deregulation, it also shows how it was improving over the years before the act. The cost to consumers also…

    Words: 1015 - Pages: 4
  • Case Study: Malaysia Airlines System Berhad (MAB)

    Malaysia Airlines Berhad (MAB), formerly known as Malaysia Airlines System Berhad (MAS) is founded in 1947 as Malayan Airways. It is the national air carrier that operates flights from its home-based, Kuala Lumpur International Airport and from secondary hubs in Kota Kinabalu and Kuching to destinations around Asia and around the globe including countries in Europe and Oceania. Airlines headquarters are located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor and it is the…

    Words: 1179 - Pages: 5
  • Singapore Airlines Limited: Case Study: Singapore Airlines

    Singapore Airlines Limited (SIA; C6L; SGX) is the airline company of Singapore that operates from its hub at Changi Airport and offers aremarkable customer service. SIA is considered as a Singaporean national symbol and icon and It has a strong effect in East Asia, Southeast Asia, South Asia and Oceania. Singapore Airlines is the flag carrier that operates the world’s largest passenger aircraft Airbus A380 first time in the history. SIA also has many air-line-related subsidiaries, such as…

    Words: 1103 - Pages: 5
  • Singapore Airlines Case Study

    1. The PESTLE framework is used to understand the political, economic, social, technological, legal and environmental forces affecting an industry and its incumbent organizations: • Political: Singapore Airline is the national air carrier for the company and it represent the country by carrying its national flag thus if the country has any national political problem will have a major impact on the operation of the airline industrial. • Economic: The major effect on Airline business is Fuel and…

    Words: 2280 - Pages: 10
  • Air France Case Study

    COMPANY PROFILE: Air France formally Société Air France, named as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, (north of Paris). It is an auxiliary of the Air France-KLM Group and an establishing individual from the SkyTeam worldwide aircraft collusion. Air France, was born on 07th october 1933, resulting from the combination of five French airlines, Air Union, Air Orient, Société Générale de Transport Aérien (SGTA), CIDNA and Aéropostale. It was among the…

    Words: 1437 - Pages: 6
  • Air Mauritius Case Study

    4. Interview discussion - Description of the business which was selected for the interview Air Mauritius is the national airline of Mauritius which was Established in 1967 by British Overview Airways Cooperation (BOAC) and Air France. Air Mauritius has its headquarters in Port Louis the capital of Mauritius and Its hub is based in Sir Seewoosagur Ramgoolam International Airport. It runs a frequent flyer package known as the KESTRELFLYER. Members of this programme are given a unique membership…

    Words: 1601 - Pages: 7
  • Supplier Concentration Theory In The Airline Industry

    competitive environment for the buyer and can significantly influence the ability of consumers to achieve profitability. (Krishna, G et al 2007) Competitiveness comes from being able to attain a strong supplier as they provide the industry with a decrease in profit potential for the buyer although on the other hand having a weak supplier generates a less competitive industry however an increase in the profit potential for a buyer. Profits were not considered in the early stages of the commercial…

    Words: 1561 - Pages: 7
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