Product placement

The Reality of Television George Will is an American newspaper columnist, journalist, and author. He is also a Pulitzer Prize winner. In his essay “Reality Television: Oxymoron” Will entertains the idea that because of the desensitization of America, there is an increase in the amount of violence portrayed on television. Will continues by claiming that because we are a pro-choice society we allow certain pleasures on television, which he claims is relevant to the decline in society. George…

Despite being developed more than 400 years apart, Scott Disick from "Keeping Up With The Kardashians" and Mercutio from William Shakespeare's Romeo and Juliet are both epitomes of the reality TV archetype the "Reckless, Wild Child." The purpose of this archetype is to entertain the audience using comical and dramatic elements while bringing out the good qualities of other characters. A reality TV audience does not want to deeply analyze what it watches - it wants a comfortably predictable,…

The term ‘product placement’ was not used until the late 1980’s and it was defined as placing in, a brand or logo in media content. “Prior to that, terms such as exploitation, tie-ups, and tie-ins, were used to represent product placement. The term “exploitation” was used to represent a kind of publicity that might generate attendance. Slowly, the term evolved to “tie-ups” and “tie-ins advertising” which meant that the actor had to endorse a product on-screen or off-screen or both, and the…

The product placement in Jurassic World certainly serves its purpose as it exposes the audience to the many brand names and merchandise. The particularly clever product placements leave a far more permanent and positive attitude in the audience’s mind about their brand as they are not just simply trying to capture attention in the background, but rather showing the audience the product’s use and enjoyment through the characters of the movie. One such effective product placement is when Chris…

Product placement is an ingenious way to communicate marketing messages if done in a befittingly manner. My favorite product placement is Reece's Pieces candy in the 1982 blockbuster movie E.T. The Extra-Terrestrial (M&Ms and E.T., n.d.). The main character Elliot lures E.T. to his house with a trail of Reece's Pieces candy. The candy was a token of the friendship the two were developing. It was relevant and heartwarming product placement that was a hit since sales of the candy skyrocketed while…

The irony in reality television is that often what it represents in its programming is completely opposite to reality. Fabricated drama and larger than life personalities give us what we want in our lives, not reflecting what is our “real life”. Mike Wilson’s article ‘Life’s too short for reality TV’ appearing in ‘The Age’ on the 8th of July 2011 contends that reality television by nature is completely oppositional to what its name suggests. Wilson employs a sarcastic, contemplative and at times…

The Giver and Truman Show Imagine being pulled into a life with zero privacy. And then you find out that your friends aren’t really your friends. They’re just acting like they are your friends. And then see someone you love and care about taken away. Or to see one of your parents taken by death. Or never get to meet them. In The Giver and in The Truman Show the main character’s have to deal with these type of problems. The main character for the Giver is Jonas. In the Truman show the main…

According to Social Media. Reality Tv is a big , diverse medium , of course some of it’s raunchy , some of it is ugly , obnoxious. The topic is about can our generation learn from our reality tv mistakes . Parents have to talk to their children because they get so affected with the tv show and they have to sit and talk with their teenagers . Reality Tv really reveals inappropriate behavior within your peer groups because it sometimes cause drama between you and your friends for example, the…

Thus, is what makes reality intriguing to some. “As reality television networks and producers must increasingly distinguish their product from the myriad of existing shows, they have become more determined to push the boundaries of outrageous show premises”. I most recently watch a show on VH1 called Chicago Black Ink. In one of the episodes, the man character who is a tattoo shop owner…

There is a fine line when discussing if reality TV is ethical. The so-called actors in these shows, while they may be transcribing their true selves to the audience, they are also followed around by cameras constantly. While I don’t know about you, if I was followed around by cameras there is great chance I won’t be able to let loose and be myself, but perhaps I am just camera shy. So, when it comes to editing reality TV programs, is it ethical to focus on the sensation? I think yes. Along with…