Marshall Applewhite

This paper will deliberate the two theories of agenda-setting and framing. Although these theories are related, they are different in how they explain certain concepts in communication within media and society. Agenda-setting is a theory that says that more frequently covered topics in news and media result in the belief from the audience that these topics are more important . The framing theory refers to how audience’s thoughts on issues are shaped directly in relation to how media and news…

Marijuana is a topic at the forefront of public discussion in our society today. Today, support for its legalization is at an all-time high. As society has become more lenient of marijuana, we have begun to know more and more about it. Currently, marijuana is classified as a schedule one drug, which places it alongside drugs such as methamphetamine and cocaine. I believe medical marijuana should be nationally legalized or rescheduled. Marijuana has a light impact, produces plenty of benefits to…

Hypodermic Needle Theory Hypodermic Needle Theory is a theory which happens between the media and the audience. Hypodermic Needle Theory is a communication theory which has effects on the audience. The messages which is wanted to convey by the mass media is being spreaded using the audience. The messages are directly being spread using the audience who responds or reacts to the mass media messages. They are passive audience. Obviously we all also do respond to the messages from the mass media.…

In modern society today, it is apparent that fundamental social change is affecting the definitions of all areas of cultural, political and economical practices. This social evolution is partly because the ideas of new popular messages presented by media and social media. For example, while dominant masculinity is still practiced and common in our culture, advertisements today have offered a variety of different paradigms that men may identify with that can create an open ended definition of…

1. There are many reasons why people believe media has an effect on them. The media as we know it is everywhere, and in many forms. We see it on the internet, on television commercials and through the ads we see on buses and newspapers. These are some reasons to believe that we can't escape the media due to the fact that it’s in front of us. In actuality, we all consume media the way that we want to see it. This is true as we pick and chose what we want to watch, and listen to which makes us…

While over the course of this semester we have touched upon a large majority of what goes into Media Studies as well as what entails genre theory. With that being said, I went into class last week with a more negative mindset than a positive one, knowing we were going to see a Disney animation. Although, I walked away from the lecture and the movie, in a much more positive and enlightened than I ever expected. Much of this enlightenment was due to the connections to which Moana and cultural…

Popular culture, also known as pop culture, is the variety of attitudes, ideas, images, and perspectives, which are heavily influenced by social media, we use pop culture in our everyday lives. Pop culture has taken different forms and influencing thinking and creativity. Not only has it shaped our thinking but it has shaped our way of writing too. Many of us know the more we write, the better we become as writers. Social media encourages us to use our creativity to help us express what we feel…

The mass media and state (and other powerful institutions) play a crucial role in the construction of national identity in a contemporary society through the cultural practices. Morley and Robins write that the construction and emergence of national identities can’t be understood without reference to the role of communication technologies. These technologies give people “a space of identification” (Morley & Robins, 1995, pp. 67-69) basically, with the rise of communication technologies, the mass…

Agenda Setting theory was developed by Maxwell McCombs and Donald Shaw. According to Griffin (2011), McCombs and Shaw believe that the mass media have the ability to transfer the salience of items on their news agendas to the public agenda. This theory refers to mass communications effects which hold that news media, through the editorial selection process, transmit to the public the salience of political objects, which affects the relative importance of these objects to the public. (Kaid &…

To begin with, advertisement is becoming a necessary and integral part of our everyday life. Advertisement is everywhere now: it can be found in the form of print advertisements in magazines and newspapers, billboards, telephone directories, mailers, and, fliers or in electronic media such as the Internet, television, and radio. It is a developing business that makes people come together and makes them think of some specific things or products. Such kind of business appeared in the 19th century,…