Hypodermic Needle Theory Communication Theory

Hypodermic Needle Theory
Hypodermic Needle Theory is a theory which happens between the media and the audience. Hypodermic Needle Theory is a communication theory which has effects on the audience. The messages which is wanted to convey by the mass media is being spreaded using the audience. The messages are directly being spread using the audience who responds or reacts to the mass media messages. They are passive audience. Obviously we all also do respond to the messages from the mass media.

Mass media is involves around technologies and technical items. Mass media use the technology to reach the audience neither a small portion of them or even a large one of them. Mass media takes place using print media and electronically. For print media, …show more content…
The experimenter started counting the children who imitate the aggressiveness of their adult model. They recorded their results.

The record which was measured thirdly was about the mallet and the number of times the children use to show their forms of aggressiveness by hitting the Bobo doll.

The final measure which was being recorded was the aggressiveness which was not directly imitated from the models behaviour to the child.

The Finsl Results of the experiment
The final results were then done and it had more than one result. Albert Bandura children who were exposed to the aggressiveness act in a physical aggressive way while the ones who were not really exposed to aggressiveness.

In the aggressiveness model condition, the girls responded more physical aggressiveness if the model was male while they be more verbally aggressive if the model was a female.

The boys were more to imitate the same gender sex than the girls and the girls imitation same gender sex is not steady or neither strong.

The boys who were experimented imitate physically aggressive more than girls and there had a small difference on the verbal aggression between girls and …show more content…
the message which is given by the media would be more likely followed by the audience.

For a bigger picture, teenagers who wants to be a successful outcome gets more motivated while watching advertisement which shows teenagers being successful and loved. However, these cannot simply work because youngsters also need some attention seeking elements which should be included in the advertisement. So the media creates and ideal image of handsome men and beautiful women becoming a successful person and being loved by everyone around them.

It can be also a subliminal way to attract to attract audiences. The media tend to influence audience to buy the product so that they can also be good looking successful person which conditions to buy a particular product or brand. The models who are shown in the advertisement would be stars and celebrities, so when a favourite celebrities of the audience appears, they are already admiring them and once the celebrities which appears on screen says that this particular product is the reason for my beauty, body or skin, then the audience is very much influenced to use that particular product too. Media makes their moves depends of how the audience think and