Marshall Applewhite

In today’s society, media is widely used in almost everything we do and most of the time, we are affected by what is given to us, in one way or another. What is mass media? It is technology that is expected to reach a mass audience, like the newspapers you read, the latest Twitter post or the video online that went viral, all these are examples of mass media in our lives. And it is also because of all these, that our beliefs and values have changed over time. Mass media has been known to have…

Society is in the midst of a great media revolution, thus it may be considered as a “Mediated” one, with media offering most of its commodities to the public, which in turn is embraced by them. Media has utilized itself in various ways in order to entice, inform, offer convenience, be needed, and ultimately be a key player in the lives of people. Possessing the two key traits of easy accessibility and instant provision of almost any information, media has encompassed not only the people’s…

Agenda-setting theory is when the media concentrates on certain issues or subjects, and the public will perceive these issues or subjects as more significant than others. It is believed that although mass media is not successful in directly telling us what to think, they are increasingly triumphant in telling us what to think about. The mediums that usually “set the agenda” are print and broadcast media (such as newspapers, television programs, and magazines). However, could social media also be…

In a chapter of his book entitled How the Aid Industry Works, Arjan de Haan presents four main challenges facing the aid industry as a whole in the twenty-first century. First, he argues that the number of relevant actors has increased, posing challenges of coordination and increasing the potential for conflicting approaches. He provides the following example to back up this claim: “the focus of China’s aid on infrastructure is generally regarded as very welcome, because this has been an area…

age where various forms of media play an undeniably crucial role in the dissemination of information to citizens, it was the philosophical prophecies of Marshall McLuhan that prove to still be pertinent in today’s use of media. The present usage of such terms as “media”, “global village” as well as “Age of Information” were all coined by Marshall McLuhan in his 1965 work Understanding Media (Lapham, x). In the information age we currently live in, McLuhan’s contributions to media and…

As the capitalist system came to fruition, the early classical economists of this time developed categories to analyze this system. Thomas Robert Malthus’ An Essay on the Principle of Population (1798), Adam Smith’s The Wealth of Nations, and David Ricardo’s On the Principles of Political Economy and Taxation attempt to explain the newly integrated world while criticising the mercantilist ideas that the European countries had adopted during this period of time. The contrast between mercantilism…

2.2 Agenda Setting Theory The agenda setting theory of the media states that, “mass media determines the issues that concern the public rather than the public’s views. In essence, this theory implies that the issues that receive the most attention from media become the issue that the public discusses, debates and demands action on. This means that, the media are determining what issues and stories the public thinks about. Therefore, when the media fail to address a particular issue, it becomes…

As soon as the mass media appeared, many of the scholarly researchers brought advanced theories on popular culture. Thesis emerged and each one was a probe to give an in-depth understanding of the audience reactions to media texts and cultural artifacts. This essay will attempt to comparing and contrasting the Frankfurt School and the Birmingham School, two key theories that helped unlock and unveil structural codes of media texts. Both schools, shaped by particular historical conditions,…

INTRODUCTION Media is the most powerful tool to disseminate any information among the target audiences. It plays an important role not only in transferring information but also in moulding the people’s perception about a particular subject and it has power to tell viewers about what should or what should not be a reality. Cinema as a part of media plays a vital role in shaping a society. Cinema is like an art which act as a reflector of society and further it reflects the society. There are so…

Today, with all of our advanced technology, the media influences people’s lives more than ever. With more access to the media it makes it easier to spread in support for animal’s rights. Whether it be the television, the radio, magazines, Internet, or even the newspapers, the media has a huge impact on lives around the world. In the last fifty years or so alone the media has in some way or form shaped just about every aspect of people’s lives. The power of media can help spread awareness all…