Lava Records

When the phonograph first became popular in America, people were finally able to have music at home and other places without it having to be performed live. With "records", people were also able to listen to different types of music. Before the phonograph, people only heard music that was popular or played in their own areas. The spectrum of influence that musicians had became significantly larger once their music could be produced and sent to different areas. Because of the rate technology…

Radio airplay was one of the first factors to help determine if a song was a hit. In 1958, the Billboard Hot 100 list was made. The chart took statistics from radio airplay and sales data to compile the list. According to Nielsen Music, the radio continues to be the number one way for people to discover music. A streaming service iHeart Radio that allows people to listen to live radio from all of the United States or create one’s own station by choosing an artist or song created a company called…

Green became a solo artist and “decided to drop the final “e” from his last name” (Biography…). Although he was raised in a Baptist church, most of Green’s hit songs were those of the secular music industry. Al Green has sold more than 20 million records. During 1972 and 1973, he placed six consecutive singles in the Top 10. Moreover, in 1972, Green recorded “How Do I Mend a Broken Heart”, a song released by the Bee Gees in 1971. These lyrics expressed by Green’s talented vocal ability to…

Comparing the music industry in 10-12 years ago to nowadays, we for sure can tell the massive change. From the way people choose digital over physical music, labels are something that can really affect your career path or how technology totally change our ways to produce music. In the past 10 years, the music industry has faced a massive drop of physical sales while digital keeps rising. This factor cause by the technology we have to. With just a move of your tip you can have an entire album in…

Free music allows us to access any form of music through many legal sources without having to purchase a single album or song. Because of this, highly-recognized and even unknown musicians have stopped selling their music and are instead releasing their content to these free sites. This is because no one wishes to spend so much money on something that is easily accessible and free on the internet. Although, it may also be because they think that they will have a likelier chance of being…

Gum is a fairly useless product. In the grand scheme of consumerism, very few products are as nonessential. But yet, we are all guilty of purchasing a pack of gum. While choosing what gum to buy is based largely on habit, Extra is attempting to change that. In one their latest, and most successful, commercial, Extra appeals to our primal desires for love and companionship in order to sell a two-dollar pack of gum. However, while this relationship has aesthetic qualities and makes the viewer…

Produce: cause to make something happen or come into existence. Music producers from all around the world are known to guide the process of making an album or a song creatively. This role is crucial to the making of albums, as fans will listen to projects and not realize the miniscule micromanaging necessary to create a specific sound and atmosphere (Dan Connor). They are the directors of the movie known as music (Ek), and they usually never stand in the spotlight. According to Dan Connor, a…

Rhetorical Analysis “A Second Chance” Extra Gum created the commercial A Second Chance to tell a love story between two adults who knew each other since kindergarten and drifted apart; by the end of the commercial their story becomes a full circle when it ends with a proposal. Extra Gum uses this anecdote to appeal to the audience by creating a purpose, tone, and uses pathos that reaches the audience. The intended audience of this commercial are young adults and adults who may be going through…

In March of 2007 Wrigley released the new gum called 5 Gum. What made this gum different and exciting was its ads. The advertisements were dark, loud, and mysterious. The set of commercials for all of the flavors are reminiscent of a dystopian Willy Wonka inspired testing facility, they left the consumer wanting to see more of the world and share it with others. The commercial titled Lush presents their tropical version of the gum, taking place in a testing facility with an indoor tropical…

Basically, one would be able to find themselves in a fitting band, whether it was with a town weirdo or a geek. Indie introduced a way to include everyone who wanted to be a part of rock music (Cohen 1). During the 2000s, the worry to sign with record deals came to a halt when the indie community favorited their acts with digital downloading. This change started with the bank Wilco, when they released their album Yankee Hotel Foxtrot for free. This was a bold move to not only get their name…