Rhetorical Analysis Of Extra Gum Commercial 'A Second Chance'

Rhetorical Analysis “A Second Chance” Extra Gum created the commercial A Second Chance to tell a love story between two adults who knew each other since kindergarten and drifted apart; by the end of the commercial their story becomes a full circle when it ends with a proposal. Extra Gum uses this anecdote to appeal to the audience by creating a purpose, tone, and uses pathos that reaches the audience. The intended audience of this commercial are young adults and adults who may be going through a difficult time and are losing hope. As the commercial progresses the purpose becomes clear; the purpose of A Second Chance is to show that even though you may be going through a difficult point in life with time the situation will get better. This …show more content…
One instance of tone that becomes evident is when Extra Gum uses the voiceover of the parents telling their stories while home videos and pictures are being played. Another way the sentimental tone is created is when the father is proposing to the mother and you can hear one of the little girls yell “Ask her Mike, ask her” with excitement in her voice. The music played at the end is soft, slow, and adds to the sentimental tone also. Another aspect that creates the tone is on the emphasis that the couple has know each other since Kindergarten, which is emphasized throughout the whole commercial by repeating that statement multiple times. All of the are examples of diction that the producers decided to use to create the …show more content…
This commercial appeals to the audience because of the sentimental tone used and the personal aspects of the production. The way Extra Gum started the commercial appeals to pathos from the start because it instantly tells and shows the mom and her two daughters, the first words are “You have this picture of your life in your head until something drastic happens and now I’m a widow at twenty-five being both mom and dad.” Then it goes to show a bridge with “Extra Gum presents A Second Chance” in white typography that makes the impression that the commercial wasn’t going to be serious or about selling the product, but rather telling a story that expresses hope. The commercial emphasizes the children involved and the adults’ struggles as single parents; which many people can relate too in today’s society. Extra Gum alsos appeals to the audience’s pathos by showing the father and three daughters sketch “I love you” and the love story on multiple gum wrappers, that are used in the proposal. The commercial also shows the proposal take place which plays a dynamic role in pathos because it acts on a variety of emotions. Some people could feel happy, sad, reminiscent, or a mixture of