businesses wish to perceive themselves to the public as. As such, businesses tend to develop social relationships with its customers. These relationships set up the bases on which the consumer judges the company; whether or not these brands (businesses) are viewed as family helping the consumer achieve a higher state, or are viewed as a businessperson who is only concerned about money. A study by Pankaj Aggarwal in 2004, proposed that “when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessment.” When Aggarwal proposed this concept, he ran several 2 x 2 between-subjects factorial designs to determine what interpersonal relationship left a positive attitude on the consumer. The experiment tested several aspects of a communal and exchange relationship between the consumer and the brand. Aggarwal created a scenario in which participants read about the experience of an individual at a particular brand (i.e. bank, health club, coffee shop, etc.), where…
Problem In order to better understand how one’s interpersonal relationships relate to the connections one has with God, Kristin Laurin, Karina Schumann, and John G. Holmes, pioneered a study which explored how one’s interpersonal relationships affected their ongoing relationship with God. They hypothesized that people will seek a stronger relationship with God when facing rejection in other interpersonal relationships, but that when facing rejection by religion they will form stronger…
The lack of solitude in modern-day society has dramatically diminished the quality of interpersonal relationships; however, new technology has provided a unique community for people to thrive in, emphasizing the need for a healthy balance between the two. During the recent reports that have been done on the effects of solitude and technology, one term has developed that is used to measure the interpersonal relationships that society has: social capital. Social capital, defined as “the capacity…
There are a myriad of theories and constructs that exist within the communication discipline that can ensure interpersonal relationships will thrive. However, there are five theories in particular that have proven invaluable in today’s world. With the advancement of technology and the accessibility of said technology, it is more pertinent than ever that people be versed in how to communicate with people they have interpersonal relationships with not only in face-to-face contexts, but online as…
“The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.” ― C.G. Jung Like C.C. Jung stated the participants in all relations are changed by the effects of those relationship whether for positive or negative. It is our responsibility to learn from those relationships to become better people. Within this paper I will be comparing and contrasting two interpersonal relationships. The relationship with my husband I would…
The purpose of the present study is to explore the interpersonal relationships of the members in a Buddhist study group. The study used qualitative methods to investigate this research question. A total of six hours and forty-two minutes were dedicated to gathering data; this included five hours and twenty-five minutes of observation and one hour and twenty-one minutes of interview. Data was collected through two periods of observations and three semi-structured interviews; both were conducted…
Relationship what creates the uniqueness, is it the ability to eliminate outside influence such as social media and cell phones from becoming an altering mechanism, which could alter the ability to establish communication. Prohibiting outside influence from dominating the inner sanctuary of the relationship could be a deciding attribute in the significances and value in a budding relationship Relationship Describe a past, close relationship with a person of the opposite sex that has since…
Sexual communication, negotiation and consent are three pressing issues in various relationships. Throughout the weeks I found a disconnect between the posts we were expected to write about and my overall interest towards them. However, the final discussion provided many opportunities to express myself, learn from others and answer questions that concerned me in my own relationships. It is incredibly important to feel comfortable enough to talk about serious matters while in the bedroom. Trying…
form of social media, in which can be available to mediate interactions. Social media can also prevent interpersonal interactions, with friends and family. Therefore, Social media benefits or hinder interpersonal interactions. My discussion suggests what social media assists, within interacting with humans. Computer mediated communication has progressed drastically, since the 2000 's. For example, Mark Zuckerberg attended Harvard and created Facebook in 2004. "Facebook is the number one…
An interpersonal relationship is the idea of communication that happens between at least two individuals. Individuals in an interpersonal relationship may collaborate plainly, secretively, up close and personal or even namelessly. Interpersonal relationships happen between individuals who fill each other's unequivocal or understood physical or passionate needs somehow. Fascination between people conveys them near each other and inevitably brings about a solid interpersonal relationship. It can…