Illmatic

The Ride Back in Time Advertising, what is the purpose of it? Companies produce advertisements especially on television not only because they want to get the messaged that’s being delivered out there but also to advise products or services to the target audiences. With the adverting, companies can user their strategy to generate branding loyalty. Hennessey, a successful cognac house with headquarters in Cognac, France. Hennessy collaborated with a campaign that has appealing called “Wild Rabbit”, that not focus on the Hennessy product but mainly focus on pushing the limits. The campaign ads generally feature male celebrities that basically have a story or images of their past. Overall, Hennessy advertisement campaign uses pathos. According to the YouTube video Pathos Logos, and Ethos in Advertising, “Pathos refer to an emotional appeal. An advertisement using pathos will attempt to provoke an emotional response in the consumer.” (Rosenau). The pathos is used with in the Hennessy advertisement campaign, resulting the pathos of success and considering new ideas. For an example in the advertisement “The Ride”, Nas represents the people that are within the campaign, wanting them to push their personal limits in order to achieve success. Hennessy’s 2014 ad titled “The Ride”, makes a nostalgia emotional appeal to multicultural spirit drinker adults by using visuals, language, and sound. In the ad Hip Hop artist Nas is constantly traveling on the subway through with an…

In celebration of the 20th Anniversary of his seminal debut album Illmatic, Nas held a contest inviting fans to collaborate and produce the official music video for “Represent,” an influential track off of the classic release. This is the first video ever made for the track and was shot at the YouTube Space Los Angeles. One winner, Brian Katz was chosen, and invited to collaborate alongside Nas and Mass Appeal’s own Jason Goldwatch, who helped bring his video vision to life. Inspired by the…

Last weekend, in the Nation's Capitol, Nas performed at the famous Kennedy Center for two sold out performances to kick off the Kennedy Center’s One Mic: Hip Hop Culture Worldwide Festival. Backed by an eighty-piece orchestra, Nas dressed in a black tuxedo, performed his classic album Illmatic in it's entirety to a full house of a diverse crowd. Mass Appeal Media was along for the epic event and captured exclusive photos oh the once in a lifetime performance. Nas will celebrate the 20th…

The Illmatic album covered the topics of poverty, gang rivalries, street violence, drug violence, etc. Nas based the album on his life experiences and narrated it into music. Although the album was released in 1994 it still relates to common issues in the 21ST century. For Example, there is still urban poverty, street violence, and drug violence still going on every day. As well as people still dying and getting locked up due to the same issues. The world is yours and education vs schooling go…

Last week, Nas joined Charlie Rose for PBS' tribute to Maya Angelou where the Queens native also took the time to discuss his influences and impact on the game, hip hop culture, and more. During the interview, Nas discussed the current state of Hip Hop in comparison to when his career first began over two decades ago. "Today it's a lot easier to get into the rap game but, back then in '94, it was a lot harder," Nas says when describing his journey to success which began with his first feature on…

The veteran rapper donned a fresh, urban look for the Liseberg amusement park performance. Nas sported a Hall Of Fame “Wavy” snapback in camo, jean jacket, white t-shirt, green cargo pants and Air Jordan 8 sneakers. The cohesive look was comfortable for the rapper, but also showed his non-flashy style. In the days of designer-obsessed rappers, it’s nice to see Nas keep it simple and keep the focus on his craft. From dropping on the scene in 1994 with Illmatic, perhaps his most revered work, to…

Mark Coleman commented that Nas "possesses a phenomenal way with words and some savvy musical sense." (Nas,2016). Growing up in the crude streets of New York, Nas was raised around what almost everybody would consider “bad influences”. Although he was around this, he may have contracted some attitude or mindset like it, but he also saw the good in what everybody saw bad. By persisting and striving for accuracy, He created many albums, obtained numerous awards, and overcame hate and…

even a Hip Hop inspired song, sang by Muslims who worship God. Hip Hop rappers P. Diddy, Biggie Smalls, Lil Kim, and Tupac were some of the biggest rappers in the 1990’s. They rapped about love, money, the struggles of life, and oppression. Their bold music trickled into everyone’s souls as Hip Hop became a more well-rounded and diversified genre. “The most successful styles of the 90s were the hardcore rap of New York and the gangsta rap and G-Funk of Los Angeles. New York 's Wu-Tang…

story teller and lyrical genius, reigned as one Hip Hop's Kings throughout the 2000's dropping classic albums and one mixtape, including Stillmatic (2001), The Lost Tapes (2002), God's Son (2002), Street's Disciple (2004), Hip Hop Is Dead (2006), and Untitled (2008). On the highly anticipated day two of the Kaleidoscope Music Festival, Nas hit the main stage for his headlining performance on Saturday night. Dressed in all Black, Nas rocked the crowd performing classics that catered to every…

Ten years ago, aging in hip hop was considered taboo. Similar to other entertainment industries, getting older in hip hop only proved to be wise if you were retiring soon. At the age of 39, Nas has changed the game in not only that aspect, but in many other aspects in hip hop, solidifying his position as one of hip hop's greatest of all time (G.O.A.T.). Beginning with his debut appearance on Main Source's "Live at the BBQ", Nas' fresh and hard-hitting verse displayed a master level of lyrical…