Page 1 of 1 - About 4 Essays
  • The Ride Back In Time Analysis

    The Ride Back in Time Advertising, what is the purpose of it? Companies produce advertisements especially on television not only because they want to get the messaged that’s being delivered out there but also to advise products or services to the target audiences. With the adverting, companies can user their strategy to generate branding loyalty. Hennessey, a successful cognac house with headquarters in Cognac, France. Hennessy collaborated with a campaign that has appealing called “Wild Rabbit”, that not focus on the Hennessy product but mainly focus on pushing the limits. The campaign ads generally feature male celebrities that basically have a story or images of their past. Overall, Hennessy advertisement campaign uses pathos. According to the YouTube video Pathos Logos, and Ethos in Advertising, “Pathos refer to an emotional appeal. An advertisement using pathos will attempt to provoke an emotional response in the consumer.” (Rosenau). The pathos is used with in the Hennessy advertisement campaign, resulting the pathos of success and considering new ideas. For an example in the advertisement “The Ride”, Nas represents the people that are within the campaign, wanting them to push their personal limits in order to achieve success. Hennessy’s 2014 ad titled “The Ride”, makes a nostalgia emotional appeal to multicultural spirit drinker adults by using visuals, language, and sound. In the ad Hip Hop artist Nas is constantly traveling on the subway through with an…

    Words: 749 - Pages: 3
  • Illmatic Argumentative Analysis

    In celebration of the 20th Anniversary of his seminal debut album Illmatic, Nas held a contest inviting fans to collaborate and produce the official music video for “Represent,” an influential track off of the classic release. This is the first video ever made for the track and was shot at the YouTube Space Los Angeles. One winner, Brian Katz was chosen, and invited to collaborate alongside Nas and Mass Appeal’s own Jason Goldwatch, who helped bring his video vision to life. Inspired by the…

    Words: 393 - Pages: 2
  • Nas Influence On Hip Hop Culture

    Last week, Nas joined Charlie Rose for PBS' tribute to Maya Angelou where the Queens native also took the time to discuss his influences and impact on the game, hip hop culture, and more. During the interview, Nas discussed the current state of Hip Hop in comparison to when his career first began over two decades ago. "Today it's a lot easier to get into the rap game but, back then in '94, it was a lot harder," Nas says when describing his journey to success which began with his first feature on…

    Words: 259 - Pages: 2
  • History Of Hip Hop

    even a Hip Hop inspired song, sang by Muslims who worship God. Hip Hop rappers P. Diddy, Biggie Smalls, Lil Kim, and Tupac were some of the biggest rappers in the 1990’s. They rapped about love, money, the struggles of life, and oppression. Their bold music trickled into everyone’s souls as Hip Hop became a more well-rounded and diversified genre. “The most successful styles of the 90s were the hardcore rap of New York and the gangsta rap and G-Funk of Los Angeles. New York 's Wu-Tang…

    Words: 1167 - Pages: 5
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