Ten years ago, aging in hip hop was considered taboo. Similar to other entertainment industries, getting older in hip hop only proved to be wise if you were retiring soon. At the age of 39, Nas has changed the game in not only that aspect, but in many other aspects in hip hop, solidifying his position as one of hip hop's greatest of all time (G.O.A.T.). Beginning with his debut appearance on Main Source's "Live at the BBQ", Nas' fresh and hard-hitting verse displayed a master level of lyrical technique which he further proved when he delivered 1994's classic "Illmatic", considered to be a bible of hip hop. Releasing the Grammy Nominated album "Life Is Good" last year, Nas' 10th studio album reinforced the legend's unmatched lyrical skill and talent while proving the fact that all good things get better with …show more content…
The founder of Grungy Gentleman discusses his admiration for the MC musically and praises him for impeccable business sense. "Nas is an international icon and, in my opinion, the best emcee of all time. But it’s not just his name that helps. Nas is a businessman. There are a lot of celebrities doing whatever just to get their name out there, and he isn’t one of them. He wants it distinct and well thought-out." Lipstein goes on to further explain in detail, the process of creating HSTRY, from the way the two connected for this collaboration to the execution of the brand's theme and design. Lipstein describes HSTRY's 33 piece collection as "luxury meets street" and promises a clear distinction of quality and longevity between the uniquely curated label and other popular hip hop-endorsed fashion