French fries

SUMMARY OF THE STORY The Founder is a biographical drama about Ray Kroc, a passionate, hard-working, but struggling entrepreneur, who sees the brilliance of the “Original” McDonalds store started by brothers Dick and Mac MacDonald in California in the 1950’s. Not only did McDonalds produce the perfect burger, but they also perfected the concept of “fast food”. The brothers worked hard on perfecting their store layout, to maximise the efficiency of producing a great burger and chips, and…

Type: Franchise Traded as : JSE Industry: Food and Beverage Genre: Take-away and diners Headquarters: Midrand, South Africa Number of locations: 525 Website: Steers.co.za Steers was founded by George Halamandres, who introduced the first steakhouse concept in South Africa after spending some time in the United States. The name “Steers” has evolved over the past few years from different names such as “Golden Spur”, “Seven Steer”, “Branded Steer” and “Longhorn Steer”. The first Steers was…

Many companies pay to use the Super Bowl’s high viewership as a way to reach a wide range of people. In Super Bowl LII the fast food companies McDonald’s and Wendy’s both paid for a 30 second commercial promoting their food and ideas. Both companies in Super Bowl LII attempt to reach and convince customers who eat at both restaurants to eat only at theirs. The two companies with only 30 seconds made their attempts to sway the audience to one side. With more differences than similarities Wendy’s…

Kevin Ratz Prof. Kim Marketing Research Out of Class Assignment 1 9/30/17 Firm Analysis Firm: Amy's Drive Thru (Owned by Amy's Kitchen) Industry Overview: The fast food industry began in 1951 with the introduction of, the most popular fast food chain to date, McDonalds. Since then the industry has become international with a current revenue of $570 billion USD. But, majority of its revenue is generated within the United States. The United States contributes $245.4 billion USD to that overall…

75 page manual named ‘ The McDonalds Method’ which ensured the aspect of running the McDonald's operation. For example “ Burgers had to be exactly 1.6 ounces, served with a quarter ounce of onion, a teaspoon of mustard and a tablespoon of ketchup. Fries had to be cut at nine-thirty seconds of an inch thick.” which also included the proper ways of how to properly clean the restaurant. In 1961, Fred Turner, “Executive who transformed McDonald's into a global empire” and Kroc's grill man, he…

Marketing strategy for new product (Halal Meat) by McDonald’s Corporation Introduction McDonald’s is a Corporation that mainly deals with processing of hamburgers and their delivery to various destinations. It has over 35,000 branches and is present in over 119 countries. McDonald’s has worldwide customers and, therefore, the introduction of Halal meat by the corporation will not face serious challenges. The Corporation has a well-established marketing chain that it will use to promote their…

The founder is a true story based on McDonalds and how a salesman who was head of sales in Illinois named Ray Kroc, who was struggling sales businessman who was trying to sell milkshake machines to other drive in restaurants. On one if his many business trips Ray met with the founder of the original McDonalds, Mac and Dick, they brother’s mac and Dick had ordered 8 milkshake machines from Ray so therefore Ray traveled to the McDonalds store owned by the brothers. Ray Kroc was moved by what Mac…

Executive Summary McDonald’s and Burger King are the leading fast food restaurants in the world. Both brands were established in the 1950’s and have become healthy competitors for 60 decades. Both restaurants have similar products which may meet the same need with their iconic burgers that they constantly boast about. Burger King is known to be Home of the Whooper burger whilst McDonalds boats about its Big Mac and Quarter Pounder. The Whooper and the Big Mac are known to be the best selling…

At the beginning of the short story, Bliss can be identified as being in the Foreclosure stage and then eventually transitions to the Moratorium stage. Bliss was motivated by seeing her sister’s unsuccessfulness to focus on herself and stick to her goals. With that mindset, Bliss tends to be quite stuck in her ways. The author writes, “And America is still the best place to be, except when it comes to smoking. I’ve smoked since I was twelve, and I’m not stopping” (Plummer 28). Bliss is very…

One of the best fast food chain restaurants in California for their freshness history. First opened its doors in Baldwin Park, California in 1948 by Harry Snyder and his wife Esther Snyder, since then, it became the number one among all the hamburger restaurants around the American Southwest and Pacific coast, for their their simple, but unique menu that as of today still the same in all their locations in the region. Each hamburger is freshly made and comes with simple but savory accompaniments…