Type: Franchise
Traded as : JSE
Industry: Food and Beverage
Genre: Take-away and diners
Headquarters: Midrand, South Africa
Number of locations: 525
Website: Steers.co.za
Steers was founded by George Halamandres, who introduced the first steakhouse concept in South Africa after spending some time in the United States. The name “Steers” has evolved over the past few years from different names such as “Golden Spur”, “Seven Steer”, “Branded Steer” and “Longhorn Steer”.
The first Steers was opened in the 1970’s by John Halamandres who is George’s son in Jeppe, Johannesburg. John the later joined forces with his four cousins namely, Panagiotis, Theofanis, Periklis and Charalambous.
Steers is currently one of South Africa’s most recognizable …show more content…
For example workers no longer have to cut potatoes for chips, and can simply use a potato cutter, which means those who used to cut potatoes no longer have a job.
• Improved technology
• Cost of the technology- how much does it cost to upgrade the technological aspects of your business in order to stay in touch with the market.
LEGAL FACTORS
This includes current and impending legislation that may affect Steers, thus Steers must investigate the anticipated changes regarding the legislation. An example of this would be the level of the market share being restricted to prevent Steers (for example) from having an unhealthy control of a market.
ENVIRONMENTAL FACTORS
This looks at issues surrounding the environmental protection. This means that Steers as a business needs to gather strategies whereby they also fall part of protecting the environment. This includes taking care of the resources which fall part of the daily running of Steers. Other aspects which fall under environmental factors are:
• Natural disasters- this may cause destruction to Steers, as well as create a high risk for …show more content…
1. Business Grade 11 and 12 book
2. Website: Steers.co.za
3. Entrepreneur Magazine. Steers: Entrepreneurmag.co.za. 2011-12-14
4. http://www.superbrands.com/za/pdfs/Steers.pdf
5. Aboutmygeneration.com.2013-06-27. Retrieved 2013-08-03
6. © Copyright Famous Brands 2013
7.
Marketing: An element in every business whereby
JSE: Johannesburg stock exchange. This is where a company’s shares can be bought and sold from.
Famous Brands: Famous brands can be said to be
SWOT Analysis: An analysis device which is used to assess the micro environment. This simply means aspects of the business which the business can control. A SWOT matrix can be used to solve the problems which were picked up in the SWOT analysis.
PESTLE: This is used to assess the macro environment, which cannot be controlled by the business at all.
PORTERS: Also known as the market environment, which can be controlled by the business itself, but the government can also play a part in the market
Traded as : JSE
Industry: Food and Beverage
Genre: Take-away and diners
Headquarters: Midrand, South Africa
Number of locations: 525
Website: Steers.co.za
Steers was founded by George Halamandres, who introduced the first steakhouse concept in South Africa after spending some time in the United States. The name “Steers” has evolved over the past few years from different names such as “Golden Spur”, “Seven Steer”, “Branded Steer” and “Longhorn Steer”.
The first Steers was opened in the 1970’s by John Halamandres who is George’s son in Jeppe, Johannesburg. John the later joined forces with his four cousins namely, Panagiotis, Theofanis, Periklis and Charalambous.
Steers is currently one of South Africa’s most recognizable …show more content…
For example workers no longer have to cut potatoes for chips, and can simply use a potato cutter, which means those who used to cut potatoes no longer have a job.
• Improved technology
• Cost of the technology- how much does it cost to upgrade the technological aspects of your business in order to stay in touch with the market.
LEGAL FACTORS
This includes current and impending legislation that may affect Steers, thus Steers must investigate the anticipated changes regarding the legislation. An example of this would be the level of the market share being restricted to prevent Steers (for example) from having an unhealthy control of a market.
ENVIRONMENTAL FACTORS
This looks at issues surrounding the environmental protection. This means that Steers as a business needs to gather strategies whereby they also fall part of protecting the environment. This includes taking care of the resources which fall part of the daily running of Steers. Other aspects which fall under environmental factors are:
• Natural disasters- this may cause destruction to Steers, as well as create a high risk for …show more content…
1. Business Grade 11 and 12 book
2. Website: Steers.co.za
3. Entrepreneur Magazine. Steers: Entrepreneurmag.co.za. 2011-12-14
4. http://www.superbrands.com/za/pdfs/Steers.pdf
5. Aboutmygeneration.com.2013-06-27. Retrieved 2013-08-03
6. © Copyright Famous Brands 2013
7.
Marketing: An element in every business whereby
JSE: Johannesburg stock exchange. This is where a company’s shares can be bought and sold from.
Famous Brands: Famous brands can be said to be
SWOT Analysis: An analysis device which is used to assess the micro environment. This simply means aspects of the business which the business can control. A SWOT matrix can be used to solve the problems which were picked up in the SWOT analysis.
PESTLE: This is used to assess the macro environment, which cannot be controlled by the business at all.
PORTERS: Also known as the market environment, which can be controlled by the business itself, but the government can also play a part in the market