Most people who enjoy the outdoors prefer clothing that is long lasting and durable. Patagonia is an upscale outdoor clothing brand that is known for its various environmental sustainability efforts. The confidentially owned business has been known to favor used wear and ask purchasers to think twice before buying new products. Although, this strategy may seem as an anti-marketing intention, Patagonia has seen an increase in revenues. Patagonias target audience seems to be geared toward the environmentally conscious and upscale consumers. This category of consumers appreciates the concept that they will be purchasing a product from a company that is extremely caring of the environment. Patagonia has been extremely successful, since its founding in 1973, by Yvon Chouinard. Although successful, Patagonia seems to be unnoticed due to the lack of its advertising; this can easily be fixed by simply putting up ads directed towards their intended audience. Patagonia has not completely abandoned the thought of ads, it just does it in a surprisingly unique way. The company uses stories to sell their products, using personal experiences from consumers that admire the products of Patagonia. Patagonia recently released a short film called, “Worn Wear”, this film is a compilation of people who have kept some article of clothing, from Patagonia, that they have had for a long period of time without replacing it. Patagonia is trying to push the idea of “Worn Wear” because of the possible…
The Lincoln-Douglas debates, also known as the Great Debates of 1858, were a series of seven debates between two politicians running for the senate seat of the state of Illinois. The politicians were the republican nominee, Abraham Lincoln, and the democratic nominee, incumbent Stephen Douglas. The debates covered a series of topics, the most pertinent being the issue of slavery and its expansion into the newer western territories. The idea of the debates came forth after both Lincoln and…
Theory X and Theory Y by Douglas McGregor, summarizes a difference between management styles in that Theory X is an authoritarian style which assumes employees are naturally unmotivated, and Theory Y is a participative style and assumes that employees are self-motivated and enjoy working with greater responsibility (Mindtools, n.d.). In my workplace, I am more partial to Theory Y. I think that unless personally observed, managers should not just assume that otherwise mature, responsible adults…
land operations and securing bases of interest for the US (75). Being the first true proponent of these concepts, it took some time before they caught on with the leaders in Washington. However, there were many men scattered throughout the Corps, such as Earl Ellis, who truly believed in Lejeune’s proposal. Ellis did everything he could to help ensure that Marines became a landing and expeditionary force, such as writing the Advanced Base Operations in Micronesia, which predicted and outlined…
The Battle of Leyte Gulf took place in the Philippines and pitted Japanese and the United States naval forces against one another for command and control of the western Pacific region during World War II. The Philippines, to the United States, was another stepping stone closer to striking at Japan’s home island and also a vital staging point to wage war against Japan’s merchant supply line of valuable resources such as oil and fuel. Japan was required to defend the Philippines in the interest of…
“He had a way of touching your elbow or shoulder, upping his chin with a slight jerk and crowding into his eye such a warmth of blessing… he made you feel you’d contributed a boon to the whole human race” (“Douglas MacArthur” 1). MacArthur came from a background of a strict military upbringing. His father and grandfather were both generals and being raised on a military base MacArthur was destined to be a part of the United States military. His life was shaped and structured, but he had a…
He is quoted as stating that the original reason behind the conceptualisation of this movie was a direct response to his rejection for the title role in the movie Ben Hur, released just one year earlier. It was the decision of William Wyler, the director of this movie that the leading role would go to Charlton Heston, with Douglas offered the secondary part of the eventual villain, Messala. Douglas rejected the lesser role, and went on to admit in later years that his goal with Spartacus was to…
Operation Watchtower provides an exceptional reference to illustrate American commanders’ application of operational art in the Pacific Theater of Operations (PTO) during World War II. This paper analyzes the roles of Admiral Earnest J. King and Major General Alexander Vandegrift as operational artists during planning and execution of Operation Watchtower. Their understanding of the link among lines of operation, decisive points, operational reach, culmination, and risk directly contributed to…
organization acquiesces accountability and a strong sense of togetherness to accomplish whatever objectives. Excellent communication skills is the most important strategy for superior management, however, there are several principles in management that when followed create effective leadership. In today’s world, when technology is as accessible as it is, when there is so much global trade, the places from which there was a competitive advantage have deteriorated. What remains the differentiator…
Between March 1924 and October 1925, Douglas Fairbanks was back to people’s sight and once again became a hot spot. Newspaper reports followed up with his transformation from a dedicated actor to a diligent director. Two films he participated, The Thief of Bagdad and Don Q, Son of Zorro, which brought the idea of swashbuckling into Hollywood for the first time and was continued to carry on by acting and directing, are landmarks in silent film industry. While I was amazed by his vividly-portrayed…