Consumer behaviour

individual/personalised needs rather than collective ones as customers nowadays have greater understanding of their role, power they possess and influence they have (Constantinides, 2002). The invention of the Internet has changed the buying behaviour of consumers and marketing methods, there has also been a shift towards personal marketing and services economy (Fitzgerald, Cavanaugh and Bhiro,…

wellbeing of the entire world (environment, people, businesses) (Armstrong, 1977). Therefore, irresponsible management is about business decision making that involves a gain by shareholders at the expense of all other stakeholders such as workforces, consumers, suppliers, society, the environment and imminent generations. Irresponsible management can have destructive effects on the internal and external environments of the organisation. When…

Demand for a good is the various quantities that consumer will take of the market (per unit of time) at various prices, ceteris paribus (other determinants remain unchanged). Demand for coffee beans is relatively inelastic this means smaller percentage change in quantity demanded when the price change (fig.1). It is essential for the producer to know because elasticity of demand play a major role in total revenue. If PED for a product is inelastic (PED<1) this means by rising prices, the…

(A & Taylor, 1983) A brand loyal consumer nearly always purchases the same brand, while a non-loyal consumer typically switches brands based on availability, convenience, price, or a brand promotion. Brand Commitment provided a definition of commitment as a stable preference that was bound by an attitude of resistance to change. (Totten & Block, 1994) Note that it is rare for a consumer to purchase only one brand, and therefore define brand loyal consumers as those who usually purchase a…

If all consumers find sugary drinks an addictive good, the price elasticity of demand is perfectly inelastic (it equals zero), so any change in price would not affect the quantity demanded as the demand curve is vertical. Consumers mostly find sugar an addictive good, so an inelastic price elasticity of demand is feasible (or very close to perfectly inelastic). If prices rose, consumers would not substitute away from such a good, although they do…

Factors influencing consumer buying behavior: There are four major factors which influence the consumer buying behavior they are: 1. Cultural and social factor. 2. Physical factor. 3. Economic factor. 4. Psychological factor. Cultural and social factor: Culture is a essential part of society and intimates people's wants and needs. Both the cultural and social factors have influences the consumer buying behavior as it varies from country to country and the marketer has to analyse it.…

the Cramond Clinic (Queen Elizabeth Hospital) from 13.7% to 5% within twelve months using an arts-based program. To encompass a clinical governance framework for this project, all pillars extenuating the significance of accountability for improving consumer safety, quality and effectiveness within a health service will be discussed with relevance to the implications of an art-based therapy intervention (ACSQHC 2010; ANMC 2016). Effective clinical performance and evaluation will be demonstrated…

Droplet’s app or online system should be able to effectively track the customer retention rate and provide data of the number of loyal customers and their specific traits. Analytical tools communicate and measure the strategic objectives that drive behaviour at the organisational level (Triplett, 2012). Data analysis can help identify the type of customer i.e. age, gender, income, etc., that uses the service most frequently. For new businesses, it is important to gain knowledge about the target…

Virgin Australia Holdings Limited (VAH), more commonly known as Virgin Australia, is a Public Company listed on the Australian Stock Exchange (ASX) (IBIS World , 2015). Part of the aviation industry, this airline provides both affordable domestic and accessible international air travel services to corporate and leisure passengers alike (Virgin Australia Group, 2016). VAH was originally founded in 2000 as Virgin Blue Airlines and has now grown to be Australia’s second largest airline,…

between consumer involvement and knowledge. For instance, Liang (2012) found a positive significant relationship between consumer involvement and knowledge with regard to tea beverages (β=0.280,p=0.01) which strongly supported the research hyphotheses, H3. The collaborative affiliation among product knowledge and product involvement has been confirmed in another study by Lin and Chen (2006), which evidencely shows the great impact of involvement on knowledge among Taiwanese consumers towards…