Consumer behaviour

THE GLOBAL EFFECT OF CELEBRITY ENDORSEMENTS TOWARDS CONSUMER BUYING BEHAVIOUR What is the working title? The Global Effect of Celebrity Endorsements Towards Consumer Buying Behavior – The title chosen focuses mainly on how consumers all over the world base most of their buying decisions towards certain products towards the celebrity that endorses the product. Abstract Celebrity endorsers are constantly use to promote products such as alcoholic products, diet products and especially beauty…

where the quality of the brand is seen by the consumers. It is one of the main element in the brand equity concepts. There is a link between price of the brand and knowledge of the quality of brand. A well recommended brand always has a high price. The high quality of brand become the sign of high price of brand to the consumers. The quality of brand always concerned with high associate for consumer buying a special brand. However, when the consumers image of brand is higher than expected…

demand of any consumer product. The demand is sourced not only in the private sector but by the general consumer like you and I. Oil and Gas is unprecedentedly the unchallenged provider of energy resources with natural resourced energy far behind. What we purchase, how we purchase, where and when we purchase and in how much amount we buy depends on our awareness, self-concept, social and cultural background along with many other outstanding factors; the influence of consumer behaviour is…

the global firm and it gave the glimpse of their strategies of entering the emerging markets. On-line news articles from established journals & newspapers also extensively studied to shape the case study. Key words and subject code Brand, consumer behaviour, competition, emerging market, standardization,…

2.4 Luxury and Sustainability 
On the bases of financial value of a luxury product, consumers are ready to pay a premium price of the goods. These goods are not normal goods as it holds qualities of being luxury with its quality level, scarcity and aspiration. As stated above, luxury deals with scarcity and scarcity is related to something which is on the verge of extension or of a very limited supply. Therefore we can say that if a luxury product is encouraged for a more reasonable price, this…

Consumers buy based on the benefits and features provided by the basketball shoes. Additionally, functional and psychological needs are primary factors when considering consumer behaviour (Grewal et al., 2015, p.111). Basketball shoes can be worn daily, durable, and for the athletes provide full functionality on the court, supporting speed, agility, endurance, and an overall strong physique with an advanced design. The behavioural components of consumer behaviour in buying relates…

Most of the time we linked this behaviour to repeat purchase. But in reality, it is not only the case. Though it is accurate that the customer loyalty results to a repeat purchase which is good to the business but is also more benefits that can give to the business. Loyalty of the customer…

Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviours” (Myers, 2010). In 1984, Robert Cialdini composed six principles of persuasion, “each of which are governed by a fundamental psychological principal that directs human behaviour.” These principles can be taught, mastered and applied in order to make a sale on a product/service or gain consumer consensus. This brief’s context resides around medical/healthcare marketing, with the aim of…

perception of discount retailers and therefore has grown in strength in all its international business (Datamonitor, 2007). Aldi and Lidl business model they introduced when they entered into UK unique in the sense that its aim was to attracted consumers with low and middle income. Furthermore, it concentrates on smaller store and duel more on its In the case of Lidl and Aldi, it had a very successful European supermarkets bringing their model to the UK. They both have a strong track record of…

However, Ronnefeldt focused on the functions. Ronnefeldt designed a pot, which can be positioned in 3 different ways throughout the brewing process. The pot should be laid on a flat surface, as it easier for consumers to insert the tea leaves. Then, when the hot water is poured, consumers need to arrange the pot into slant position. After the brewing process is done, the pot should be placed in an upright position to stop the brewing process. In short, the process of using the tilting pot is…