Consumer behaviour

4.1 UNDERSTANDING THE BEHAVIOUR AND THE DECISION-MAKING PROCESS 4.1.1 The Difference Between Consumer and Organisational Buyer Behaviour As Innovative Leisure’s customers are organisations, we have to appeal to decision makers who are either making the decision themselves or on behalf of an organisation. It’s important to understand the difference between consumer and organisational buyers. Consumers choose products based not only on price but on popularity, status and other emotional triggers.…

Both internal and external factors affect determination of pricing method adopted by any organisation. Internal factors that pricing are organisational factors, marketing mix, product differentiation, cost of the product and objectives of the firm. External factors that influence pricing decisions are demand, competition, suppliers, economic conditions, buyers and government. Internal Factors • Organisational Factors The organisation is usually divided into two levels where the pricing…

The Five Dimensions of Brand Personality The characterisation of a brand provides insight into the most effective ways to communicate with a target audience. Bridging the gap between consumers and brands requires a level of sensitivity and respect that goes beyond traditional thinking. People are more inclined to seek advice of their friends and their peer or social group over self-serving brand messaging. This is based on the principle conducted by influencer and peer network programs. If we…

recipients will disproportionately spend more of their purchasing powers on food products. The canonical theory suggests that Food Stamps should have the same effect as cash benefits meaning consumers are inframarginal. Previous studies having reported different outcomes, Hoynes and Schazenbach found that consumers respond to Food…

who rather hold that a strategic approach should be adopted. Based on the fact that this research is aimed at investigating whether the absence of sustainable corporate social responsibility policies, is the main reason for unethical corporate behaviour in developing countries, this researcher…

Synopsis “CONSUMER BUYING BEHAVIOUR AT BIG BAZAAR” STATEMENT OF THE PROBLEM:- “Jo bazaar me milta hai vo yaha bhi milta hai” Kishore Biyani, CEO Future Value Retail (Big Bazaar Belongs to Future Group). For the last 12 years Big bazaar is the brand associated with value for money and convenience. Launched in the year 2001, brand Big Bazaar wanted to bring affordability, variety and hygiene within the reach of common man. The Big Bazaar growth story is an ideal example of the expansion of the…

Psychological Factor One of the contributing factors related to consumer behavior is psychological factor. Psychological factor can be divided into 4 categories, which are motivation, perception, learning, beliefs and attitudes. In this situation, Target Corporation focuses on lower income bracket and parents with young children. To satisfy their needs and wants, Target sell their product with low price and trendy designs and displays with higher quality compared to its competitor businesses. It…

is restricted of uncertainty. Hybrid system is accomplished in incorporating both deliberative reasoning and reactive evacuation. 4) Behaviour-based control:- It is a method in robotics that focuses on robots that are able to exhibition complex-appearing behaviour regardless of little internal variable state to model its direct environment. Mostly behaviour based control is also a reactive, which means they need no programming of internal representation of what robot looks like or how…

Advertisements generally focus on consumer behaviour, thereby creating plans that reflect purchase process. It is generally a form of paid communication of firms and other organizations which is directed towards consumers and the broader society. TV and radio ads, bill boards, paid spaces in the press and other means are used to spread key messages about products, brands, brand values, and identities. NEED FOR ADVERTISEMENTS: Advertising follows logically after listening to consumer…

Following a rise of the contemporary consumer society in America in 1920s, the accompanying lifestyle choices have become aspired to and as a result have spread across the ocean to the rest of the world. Nevertheless, the origins of consumer society date back to 16th century; and the real development began following the industrial revolution, when higher production required swift and higher consumption and as a result an expanding middle and working class have transformed into consuming class,…