Consumer behaviour

its revenue and reputation. In 2015, Arnott's demanded a price increase of up to 10 per cent from Coles, using Arnott’s top brand ‘Tim Tams’ as a hostage (Hatch & Lynch, 2015). Although Arnott’s allowed Coles to give a discount sale on Tim Tams to consumers, instead of that, Arnott’s made Coles rise the price of the Tim Tams varieties that it retained from $3.50 to $3.65 (Hatch & Lynch,…

Businesses today focus on maintaining satisfied as well as loyal customers to ensure effectiveness in the midst of steep competition. Companies now with the implementation of apt customer management strategies could significantly emphasise on gaining competitive advantage. In order to meet their objectives they should primarily understand the nature and expectations of the customer. Customer centric approach has time and again proved effective and businesses have benefited by considering such…

leadership and its dimensions affect staff performance and/or behaviour within an organisation, in this case an educational institution. The term “Organisational Citizenship Behaviour” is used to cover the connection between “job satisfaction and performance”. From the onset of the article, it is clear that the researchers view servant leadership as a highly significant element in the promotion of organisational citizenship behaviours, the question however is to what degree, under what…

social brand performance the airline companies have to implement customer loyalty program because it helps them in determining their position in the eyes of clients. The purpose of evaluating social brand performance is to meet the social needs of consumers. Therefore, it is linked to the competence of the brand to support airline clients in articulating their values as well as lifestyle within their social environment. Mimouni-Chaabane and Volle (2010) stated that social environment consist of…

Force3: The threat of substitutes The threat of substitutes exists, the buyers could use public transport if not able to buy a car or maintain one. Airplanes are also being used very often for long and short journeys. Force4: Buyer power Buyer power is one the horizontal forces that influence the appropriation of value created by the industry. The buyer has power as there is a competition in the market which offers same products. Low cost of switching between suppliers. Force5:…

it would if it was to be discussed face to face. But they can accidently breach patient’s confidentiality and privacy without notice. It is still a breach of confidentiality if something is discussed on social media without identifying the health consumer as it demonstrates disrespect to the patient’s privacy. Using social media for personal use is considered an appropriate way of use without disclosing any information about the professional life. When discussing a medical issue or conditions…

CHAPTER 1 INTRODUCTION 1.1. Triumph Motorcycles Ltd. Triumph Motorcycles Ltd. is the largest British motorcycle manufacturer established in 1984 by John Bloor after the original company Triumph Engineering went into receivership. The new company (initially Bonneville Coventry Ltd) continued Triumph’s record of motorcycle production since 1902. Triumph bikes come with the slogan “For the Ride.” It is a 528 million pound company which deals in: • Motorcycles • Clothing • Accessories All the…

education pertaining to substandard and counterfeit drugs is not a priority, or more accurately, is a neglected issue. Consequently, knowledge about substandard and counterfeit drugs is very weak among both consumers and healthcare providers which resulted in what stated by some researchers that consumers in developing countries purchase substandard and counterfeit drugs due to ignorance about health implications (Asuamah, Prempeh, & Boateng, 2013). This is a very serious problem especially in…

a new behaviour as a result of incentives and their consequential rewards. From Skinner’s Box experiments we learn that our environments are just as vital in manipulating behaviour changes as our internal, cognitive mechanisms. Since the 1930s, our environments have changed significantly. As time progresses, more components of our daily lives, such as social interaction, money and entertainment, have become digitalised. Effectively, rewards and punishments that typically guide behaviour can…

It also pertains to how buyers view a product’s price, as high, low or fair, which ultimately affects consumers’ willingness to buy the product (Ahmad & Vays 2011). Pricing is a crucial strategic variable due to its direct relationship with the company’s goals and its interaction with other marketing mix elements (Yesawich 2004). Pricing enables companies…